Lifestyle
THE BEAR HOUSE STEPS INTO FOOTWEAR WITH PREMIUM SNEAKER DEBUT
The Bear House has launched its first premium footwear line, expanding beyond apparel into lifestyle offerings. Designed for modern professionals, the sneakers emphasise...
DEMI MOORE’S GUCCI MOMENT: CRAFTING A COUTURE STATEMENT FOR THE 98TH ACADEMY AWARDS
A closer look at the artistry behind Demi Moore’s custom Gucci gown at the 98th Academy Awards reveals a meticulous blend of heritage craftsmanship and modern design, underscoring...
AJIO X JIO STUDIOS: FASHION MEETS THE DHURANDHAR UNIVERSE
India’s fashion e-tailer AJIO has unveiled a bold new collaboration with Jio Studios, bringing the cinematic swagger of Dhurandhar into wardrobes. The exclusive...
GAP AND YOUNG MIKO TURN SPRING CAMPAIGN INTO MUSIC-DRIVEN CELEBRATION OF LATIN CULTURE
Gap has partnered with GRAMMY-nominated Latin artist Young Miko for a vibrant spring campaign built around a music video celebrating Latin culture and...
DAKOTA JOHNSON STARS IN STRIKING NEW CALVIN KLEIN FILM DIRECTED BY GORDON VON STEINER
Calvin Klein has unveiled a new campaign film featuring actor Dakota Johnson in her debut collaboration with the brand. Directed and photographed by...
GATORADE DEBUTS LOWER SUGAR DRINK AS BRAND EVOLVES FOR HEALTH-CONSCIOUS CONSUMERS
Gatorade has launched Gatorade Lower Sugar across the United States, offering 75% less sugar than its flagship Thirst Quencher while avoiding artificial flavours,...
THE CREATIVE IDENTITY OF GOTA BY FAENA STUDIO
Gota’s creative identity, developed by Faena Studio, blends heritage with modernity. A dynamic logo shifts across bottles, paired with clean typography for balance....
BLENDERS PRIDE PACKAGED DRINKING WATER CHAMPIONS INDIVIDUALITY WITH ‘THE ONE AND ONLY’ CAMPAIGN
Blenders Pride Packaged Drinking Water unveils ‘The One And Only’, a bold multi-platform campaign redefining modern success as distinction rather than visibility. Amplified...
