Leisure
HAVAIANAS FINDS ITS GLOBAL FASHION RHYTHM WITH ANA COUTO
Ana Couto has crafted a global visual identity for Havaianas, translating its Brazilian soul into a premium fashion vision. Rooted in “Brazilian Ginga,”...
CLAY COURT COUTURE: LACOSTE’S DJOKOVIC JACKET
Lacoste has unveiled an exclusive creation for Novak Djokovic at Roland-Garros 2026, designed by Creative Director Pelagia Kolotouros. Inspired by clay season’s tones...
ORACLE RED BULL RACING AND CROCS REIMAGINE MOTORSPORT MERCHANDISING
Oracle Red Bull Racing and Crocs unveil a collaboration that translates Formula 1 engineering into collectible footwear. Featuring rear wing heels, halo details,...
BOBAKAT RAISES ₹6 CRORE AS INDIA’S BUBBLE TEA BOOM RESHAPES YOUTH BEVERAGE CULTURE
Mumbai-based bubble tea brand Bobakat has raised ₹6 crore in a Pre-Series A round to accelerate expansion across India. The funding reflects growing investor confidence...
THE SILENT SELLERS: HOW MANNEQUINS SHAPED THE WAY WE SHOP
From wax figures in 19th-century Paris to AI-powered digital avatars in modern retail, mannequins have transformed window shopping into an art form. This...
AJIO TAPS NORTHEAST RAPPER REBLE TO CHAMPION SUBCULTURE-DRIVEN FASHION IDENTITY
Ajio’s collaboration with Meghalaya-born rapper Reble signals a shift in Indian fashion, spotlighting subcultures and regional voices. By embracing authenticity and identity, the brand aims...
LACOSTE REFRESHES IDENTITY WITH CONTEMPORARY PRECISION ROOTED IN HERITAGE
Lacoste has unveiled a refined visual identity by Commission Studio, blending archival inspiration with modern design sensibilities. The update enhances its iconic codes while...
BISLERI LIMONATA HEADS TO THE AMALFI COAST IN ‘DOUBLE THE CHILL’ CAMPAIGN WITH SHAHID KAPOOR
Bisleri’s latest campaign for Limonata takes a vibrant turn as it unfolds along Italy’s Amalfi Coast. Featuring Shahid Kapoor in a playful chase...
