Menswear brand Banana Club has opened its 20th store in Tirupati, strengthening its presence in South India. Founded in Bengaluru in 2023, the company is pursuing an offline-first strategy and aims to reach 50 stores by year-end, while targeting Rs 300 crore in annualised revenue run-rate by 2027.
Banana Club, the Bengaluru-based menswear brand, has marked another milestone in its offline growth journey with the launch of its 20th store in Tirupati. The new outlet underscores the company’s commitment to expanding its retail footprint across South India, adding momentum to its broader strategy of scaling its physical presence in key urban markets.
The Tirupati store follows recent openings in Mysore and Hyderabad’s Himayatnagar area, reflecting the brand’s steady pace of expansion. With this addition, Banana Club now operates 20 outlets across five cities, including Bengaluru, Hyderabad, Mumbai, and Indore. The company has set an ambitious target of reaching 50 stores by the end of 2026, signalling its confidence in the offline-first retail model.
Founded in 2023 by entrepreneurs Neel Bafna and Prashanth Lalwani, Banana Club has positioned itself as a disruptive player in the men’s fashion segment. Its offline-first approach is complemented by a strong digital presence, with sales channels spanning its direct-to-consumer website, mobile application, and online marketplaces such as Myntra. This hybrid model enables the brand to reach a diverse consumer base while reinforcing its physical retail strategy.
The company’s growth trajectory has been bolstered by significant investor backing. In 2025, Banana Club raised Rs 12.25 crore at a valuation of Rs 245 crore through the television show Pitch to Get Rich on Jio Hotstar. This funding round provided the capital required to accelerate its expansion plans and strengthen its retail infrastructure.
Currently operating at an annualised revenue run-rate (ARR) of Rs 150 crore, Banana Club has set its sights on doubling this figure to Rs 300 crore by 2027. The brand’s leadership believes that its focus on offline-first retail, combined with digital integration, will enable it to capture a larger share of India’s growing menswear market.
The Tirupati launch is particularly significant as it enhances Banana Club’s presence in South India, a region that has emerged as a strong growth driver for fashion retail. By strategically opening stores in cities with rising consumer demand, the brand is positioning itself to tap into both established and emerging markets.
Banana Club’s expansion reflects broader trends in India’s fashion retail sector, where homegrown brands are increasingly blending offline and online strategies to scale rapidly. With its ambitious store rollout plan and clear revenue targets, Banana Club is aiming to establish itself as a formidable player in the premium menswear category.
As the company continues to build its network, the Tirupati store stands as a testament to its vision of combining entrepreneurial agility with consumer-centric retailing. For Banana Club, the journey from a Bengaluru start-up to a nationwide menswear brand is gathering pace, with each new store marking a step closer to its ambitious goals.
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