Personality
NARR8IVE LAUNCHES WITH INTIMATE PORTRAIT OF ARUNDHATI ROY, REIMAGINING MEMOIR FOR THE DIGITAL AGE
A new YouTube channel, narr8ive, debuts with “Ode to a Memoir," a Malayalam biographical storytelling series exploring the lives of cultural icons. Its...
Prasoon Joshi Inducted into IAA Hall of Fame: Celebrating a Creative Visionary Who Bridges Culture, Purpose, and Storytelling
When the International Advertising Association (IAA) announced the induction of Prasoon Joshi into its prestigious Hall of Fame, it was more than just...
Ogilvy Bids Farewell to Vinayan O, a Beloved Veteran and Creative Pillar
The advertising world is mourning the profound loss of Vinayan O, Vice President – Production at Ogilvy, who passed away after an extraordinary...
Leo Burnett’s Samir Gangahar sadly passes away
The advertising industry has lost a stalwart with the passing of Samir Gangahar, fondly known as Sam, who served as President – North...
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder & Chief Oktomind, Oktobuzz
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use...
#DeliciouslyEverywhere
Conceptualised by Wunderman Thompson, #DeliciouslyEverywhere will be first ever campaign for the Rebel Foods-owned dessert brand ‘Sweet Truth’. Rebels currently owns over 3000...
IT IS ABOUT SOLVE, NOT SELL: RAJIV MENON [PART-I]
THE FACT is the commercials were not too many because many brands wouldn’t produce or would cut back production budgets… I don’t think...
AD FRATERNITY PAYS GLOWING TRIBUTE TO ARVIND KUMAR
The Arvind Kumar Memorial Award for the Most Enterprising Talent from advertising was also announced at an online prayer meeting organised by The...
