Cheil Worldwide, in partnership with electriclime° Korea, has crafted a compelling global film highlighting the groundbreaking capabilities of Samsung Vision AI technology. Premiered at CES 2025 in Las Vegas, the film showcases how Samsung Vision AI is revolutionizing home entertainment with its cutting-edge AI-powered voice interaction, offering a seamless and intelligent viewing experience.
The global spot, directed by South African filmmaker Billy Pols, features a family in a sleek, modern setting, emphasizing the AI TV’s stand and cable-free design. The project was produced by electriclime° in partnership with Cheil Worldwide through electriclime°’s newly established Korea office, led by Executive Producer Seung Ku Lee.
According to lectriclime°, with a tight timeline of just 30 days from pre-production to delivery, the film was shot in Bangkok, Thailand, with cinematography by DoP Maxim Desmet.
- Credits
- Client | Samsung
- Agency | Cheil Worldwide
- Executive Creative Director: Tal Shub
- Account Director: Euiyoung Kim
- Account Manager: Rachel Koo
- Production Company | electriclime°
- Director: Billy Pols
- DoP: Maxim Desmet
- Partners: Michael Ahmadzadeh, Pabz Alexander
- Executive Producer: Seung Ku Lee
- Producer: Rachel Chung, Wonman Kim
- 1st AD: Mattnin Yantadilok
- Set PA: Wasinee Sungkaprom
- Art Director: Satawat khamphen
- Focus Puller: Pirun Dejdamrong
- Steadicam Operator: Watcharawit Ya-inta
- 1st Steadicam Assistant: Peerawish Tippantong
- 2nd Steadicam Assistant: Angkoon Sansiriwong
- Qtake Operator: Trin Palitkul
- Key Grip: Thamrngrit Pramaipim
- Gaffer: Wirot Sittiwech
- Location Manager: Teerayut Ruksacho
- Location Assistant: Akawit Senator
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