LACOSTE CROWNS DJOKOVIC WITH GOAT CAPSULE

Lacoste has unveiled its second GOAT capsule collection celebrating ambassador Novak Djokovic, reimagining the Crocodile as a goat to honour his status as the Greatest Of All Time. Featuring eleven iconic pieces, the highlight is a gold-logo polo limited to 100 units, unveiled by Djokovic at Lacoste’s Regent Street flagship.  

Lacoste has once again turned its creative spotlight on Novak Djokovic, celebrating the tennis legend with a second edition of its GOAT capsule collection. Following the success of the inaugural launch in New York, the French brand has reimagined its iconic Crocodile as a goat — a playful yet powerful nod to Djokovic’s standing as the Greatest Of All Time.  

The collection comprises eleven pieces, including polo shirts, T-shirts, a tracksuit jacket, trousers, a sweater, a cap, wristbands and socks, each proudly bearing the exclusive GOAT logo. At its heart lies a collector’s item: an iconic Lacoste polo adorned with a gold GOAT emblem. With only 100 units produced, this rare edition will be available exclusively at Lacoste’s Regent Street flagship in London.  

The choice of London as the stage for the unveiling is deliberate and symbolic. The city has long been entwined with Djokovic’s career, hosting some of his most memorable triumphs and defining moments. By situating the launch in the British capital, Lacoste underscores the deep connection between the champion’s legacy and the brand’s heritage.  

Djokovic himself will personally unveil the collection at Regent Street, adding gravitas to an event that blends fashion, sport and cultural resonance. For Lacoste, the GOAT capsule is more than a tribute; it is a statement of identity, reaffirming the brand’s ability to fuse athletic excellence with timeless style.  

The limited-edition polo, with its golden insignia, is poised to become a coveted piece among collectors and fans alike, embodying both exclusivity and symbolism. Meanwhile, the broader collection offers wearers a chance to embrace the spirit of Djokovic through designs that balance performance and elegance.  

By reimagining its Crocodile as a goat, Lacoste has created a witty yet reverent homage to its ambassador, capturing the essence of sporting greatness while reinforcing its own reputation for innovation. The GOAT capsule is not just apparel; it is a celebration of legacy, artistry and the enduring bond between a champion and the brand he represents.