In a striking fusion of fan culture and outdoor innovation, McDonald’s India (North & East) has launched a high-octane on-ground campaign to celebrate its much-anticipated offering — ‘The Ranveer Singh Meal’. Starring Bollywood icon and brand ambassador Ranveer Singh, the campaign transforms the everyday cityscape into a moving celebration of fandom.
Taking the campaign beyond traditional billboards, McDonald’s has deployed over 400 vibrantly branded cabs across Delhi, NCR, Lucknow, and Kolkata. These cabs, adorned with larger-than-life cutouts of Ranveer Singh and the unmistakable Golden Arches, double as eye-catching mobile billboards — instantly turning heads and sparking curiosity wherever they go.
Strategically routed through high-footfall hotspots like India Gate, Noida Sector 18, MG Road (Gurugram), Mani Square, Hazrat Ganj, and Gomti Nagar, the activation targets a core audience of urban youth, college-goers, and working professionals—ensuring maximum visibility and engagement.
Inspired by McDonald’s global Famous Orders platform and grounded in “fan truths”, the campaign doesn’t just promote a meal—it taps into the real love customers have for their McDonald’s favorites, delivering joy and nostalgia in a fresh, street-level format. This high-energy activation not only announces Ranveer Singh’s ambassadorship but also turns the city into a stage for celebration—one cab ride at a time.
Available across all McDonald’s North and East restaurants for a limited period, the meal includes:
- ● Choice of McVeggie or McChicken (Xplode): Both burgers are elevated with a new chilli and creamy Xplode sauce, topped with crispy onions
- ● Golden Crispy Pops: bite-sized, crunchy potato pops (munching/snacking)
- ● Bobaaa Blast drink: A generous scoop of poppy boba pearls, creating a fun, sippable treat
With cabs riding across streets, McDonald’s India (North & East) isn’t just serving meals, it’s serving moments of delight, fandom, and flavour on wheels.
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