MCDONALD’S INDIA MARKS 30 YEARS WITH ANTHEM-LED CAMPAIGN

Westlife Foodworld, operator of McDonald’s India in West and South India, has launched its 30th anniversary campaign, ‘Let’s Family at McD’. Anchored by a brand anthem penned by Prasoon Joshi, the initiative celebrates evolving definitions of family, weaving nostalgia with inclusivity through lived experiences and digital-first storytelling.

Westlife Foodworld, which owns and operates McDonald’s restaurants across West and South India, has unveiled a new brand campaign titled ‘Let’s Family at McD’ to mark McDonald’s India’s 30th anniversary. Conceptualised by McCann India 4, the campaign is anchored in a vibrant anthem written by celebrated lyricist and writer Prasoon Joshi, chairman of Omnicom Advertising India. It pays tribute to the countless everyday moments McDonald’s has been part of over three decades, while inviting a new generation to create their own memories.

The campaign redefines the meaning of “family” in contemporary India, moving beyond traditional boundaries to embrace friends, colleagues, communities, and chosen circles—anyone who feels like family. Joshi’s anthem captures this inclusive spirit through a playful, culturally rooted lens, drawing from familiar interactions that reflect how India comes together at McDonald’s. From sharing the first McAloo Tikki after school to late-night drive-thru visits, post-exam celebrations, first dates, birthday parties, and office lunch runs, the campaign builds on a rich tapestry of lived experiences.

Akshay Jatia, CEO of Westlife Foodworld, said, “For 30 years, McDonald’s India (W&S) has grown alongside the country, becoming part of everyday moments, big and small. What makes these moments special isn’t the occasion, but the feeling of comfort, connection, and togetherness they bring. With ‘Let’s Family at McD’, we are celebrating a more inclusive definition of family, one that reflects how India comes together today. As we look ahead, we remain committed to being a place where everyone feels they belong, and where many more memories will continue to be made.”

Joshi added, “The idea of family for us Indians has a very nuanced meaning. It’s beyond a narrow definition, including people who stand by us, laugh with us, wait for us, who don’t just tolerate us but accept us the way we are and make ordinary moments memorable. Over the past three decades, McDonald’s has quietly become one of those places where such bonds come alive naturally. Through this understanding, we wanted to celebrate the many ways people come together today and the simple joy of finding family in those who matter to us.”

Rahul Mathew, chief creative officer of McCann India, reinforced this sentiment: “McDonald’s has always been a space for families. But today families are more than just biological units. People who play a role in our lives or we share a passion with are all families. We wanted to celebrate all these families in the lives of our customers and invite them all to family at McDonald’s.”

The campaign will roll out across digital platforms and in-store experiences, supported by a strong digital-first amplification strategy, ensuring that the anthem and its message resonate widely across generations.