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Fossil’s Summer 2026 campaign, fronted by Varun Dhawan and Kriti Sanon, launches with two retro-inspired films — Dreaming In Color and A Summer Dream Come True. Showcasing models FS6167, ES5480, ES5478 and ME3278, the campaign blends nostalgia, seasonal styling, and vibrant storytelling, rolling out across media channels in June.  

Fossil has unveiled its Summer 2026 campaign with brand ambassadors Varun Dhawan and Kriti Sanon, presenting two vibrant films — Dreaming In Color and A Summer Dream Come True. Each film captures the essence of seasonal styling against retro-inspired backdrops, showcasing Fossil’s latest watch collections in playful yet fashion-forward narratives.  

Dreaming In Color immerses viewers in a monochromatic blue palette within a candy-store-inspired setting, while A Summer Dream Come True evokes nostalgia through a vintage-style ice cream cart. Together, they highlight models including FS6167, ES5480, ES5478 and ME3278, blending bold design with effortless summer appeal.  

Varun Dhawan expressed his enthusiasm for the campaign, noting how the watches seamlessly fit into both worlds: “Summer always has this fun, easy energy, and this campaign really brings that alive. Pieces like the Machine Chronograph and Everett stand out for me because they’re versatile, easy to wear, and just work with everyday summer looks without overthinking it.”  

Kriti Sanon echoed the sentiment, emphasising the playful spirit of the season: “Summer is all about having fun with style — more colour, more personality. The Dreaming In Color film was such a fun experience to shoot, and I love how each watch in the collection has its own distinct character. Whether it’s Raquel or Scarlette, there’s something for every mood.”  

Rolling out across media channels throughout June, the campaign positions Fossil as a brand that celebrates individuality, nostalgia, and the joy of summer fashion, while reinforcing its strong presence in India’s lifestyle market.