MICA PARTNERS WITH KOMERZ TO EMBED AI COMMERCE INTO MARKETING EDUCATION

MICA, India’s leading institute for strategic marketing and communications, has partnered with UK-based Komerz to integrate its AI-powered operating system into academic programmes. The initiative gives over 400 students hands-on access to enterprise-grade AI tools, live datasets and real-world commercial decision-making, bridging education with industry needs.

Mumbai, Monday, 10th August 2026: MICA has announced a landmark partnership with Komerz, the UK-headquartered company building AI-powered infrastructure for global commerce, to prepare students for the realities of an AI-driven commercial landscape. The collaboration embeds Komerz OS, the company’s enterprise-grade operating system, into MICA’s academic ecosystem, offering more than 400 students direct access to advanced AI tools, live business datasets and real-world commercial decision-making environments.  

The programme is designed to equip students with practical skills across brand strategy, consumer intelligence, omnichannel commerce, marketplace strategy, retail media, revenue growth management and commercial analytics. As AI reshapes how organisations build brands and engage customers, the partnership aims to bridge the gap between traditional marketing education and the skills employers increasingly demand: creativity combined with data, technology and commercial acumen.  

Comprising four modules, the initiative reflects a broader industry shift where creativity, consumer research, analytics, media and commerce are becoming interconnected through technology. MICA’s Director & CEO, Jaya Deoras Deshmukh, emphasised the significance of the collaboration: “AI represents the most significant transformation our industry has experienced in a generation. By bringing Komerz OS into our learning environment, we’re giving students direct exposure to the technologies, data and commercial decision-making that are increasingly shaping business today.”  

Founded in 2023, Komerz developed Komerz OS to help brands make faster, smarter commercial decisions by connecting data, intelligence and execution across the commercial value chain. Ramesh Krishnamurthy, Founder & CEO of Komerz, said: “This partnership is designed to educate and develop the marketers of tomorrow by bringing together creativity, sales, marketing, commercial strategy, supply chain and artificial intelligence within a single learning platform. MICA’s graduates will leave equipped to build brands, fluent in a commercial lexicon to drive growth and lead transformation from day one.”  

For MICA, which has shaped marketing education for more than 35 years, the partnership builds on its legacy of interdisciplinary learning by integrating enterprise AI into the classroom. Beyond student training, MICA and Komerz will collaborate on joint research, executive education, industry publications, innovation programmes, conferences, internships and thought leadership initiatives, strengthening ties between academia and industry.  

This strategic alliance positions MICA as a pioneer in embedding AI-powered commerce into marketing education, ensuring graduates are not only prepared for the future but actively shaping it.  ation.