NISSAN UNVEILS CENTRALISED GLOBAL COMMUNICATIONS NETWORK

Nissan has introduced a new global communications structure, uniting teams across Japan, Europe and the Americas under chief communications officer Lavanya Wadgaonkar. The centralised model integrates strategy, creative and digital functions, supported by a global centre of excellence, to accelerate content, streamline operations and ensure consistent messaging across markets.  

Nissan has launched a sweeping reorganisation of its communications function, creating a centralised global structure designed to improve speed, coordination and consistency across markets. The move forms part of the company’s wider business transformation and reflects a push to unify strategy, creative and digital capabilities under one framework.  

The new model brings together communications teams in Japan, Europe and the Americas into a single global network reporting to chief communications officer Lavanya Wadgaonkar. Built around a follow-the-sun approach, the structure enables teams across time zones to operate continuously and collaborate more closely on global priorities.  

At the heart of the shift is a drive to reduce duplication, accelerate content production and deliver more consistent messaging worldwide, while still allowing local teams to tailor engagement to market needs. A newly established global centre of excellence will serve as a shared service, combining design, editorial, video and multimedia expertise to scale content creation and improve efficiency.  

Leadership responsibilities have been realigned to reflect the centralised framework. Senior director Brian Brockman will lead strategy and creative communications, while senior director Ian Rowley takes charge of digital communications, including social and influencer strategy. Vice president Katherine Zachary will oversee international communications, positioning the unit as a global storytelling and editorial hub connecting headquarters and regional teams.  

Regionally, Nissan has merged North and Latin America into a single Americas communications unit under new vice president Jay Cooney, further streamlining operations across key markets.  

The company said the changes are intended to support its broader transformation by enhancing the speed, consistency and coordination of communications worldwide, ensuring Nissan’s voice remains unified yet adaptable across diverse audiences.