Orange Line continues US expansion with major wellness client win

Independent digital marketing agency Orange Line has announced its partnership with Sports Research, a leading US health and wellness brand, to head a comprehensive full-funnel digital strategy focused on e-commerce growth.

Founded in 1980, Sports Research is a family-owned and operated company based out of Los Angeles, California, with a portfolio of over 300 premium nutritional supplement SKUs and workout products.

Orange Line has been appointed to lead a full-funnel digital strategy spanning SEO, CRO, email and SMS, web development, data and analytics and paid media.

Marshall Spellmeyer, UI/UX Designer at Sports Research, said: “Partnering with Orange Line has been an exceptional experience. They bring stellar organization in their ways of working, clear communication, and a truly enjoyable team dynamic. Their innovative, forward-thinking strategies consistently adapt to evolving market and technology trends, keeping our brand ahead of the curve.

“Every interaction with Orange Line reflects a commitment to excellence and insight, making collaboration both effective and genuinely fun to partner with such a great team. I’m confident we’ll see rapid success partnering with Orange Line and value their team tremendously.”

David Klein, Co-Founder at Orange Line, added: “We’re really excited to work alongside Sports Research during this important phase of growth. With our team members based in both Sydney and LA, we’re able to offer seamless, real-time support across time zones. Combined with our data-driven approach and strong commercial focus, we’re well-placed to help accelerate their growth and deliver long-term impact.”

This partnership expands Orange Line’s growing US client base and further establishes the agency as a leader in delivering performance-driven, digital marketing solutions for global clients.

About Sports Research

Since 1980, Sports Research has been a family-owned company driven by a legacy of health. Starting with the breakthrough of its flagship product, Sweet Sweat, Sports Research has expanded to offer a diverse range of science-backed wellness solutions for all generations. At the heart of Sports Research is a commitment to quality, sourcing only the finest ingredients and materials from around the world. Many of these ingredients are backed by rigorous scientific research, reflecting the brand’s dedication to efficacy and innovation. Sports Research empowers individuals to live their best lives with products they can trust. Discover the difference wisdom and quality makes by exploring the full product lineup at Sportsresearch.com.