WRANGLER AND LOVESHACKFANCY UNVEIL LIMITED-EDITION DENIM CAPSULE
Wrangler has partnered with LoveShackFancy to launch a 19-piece womenswear denim capsule on 5 August, priced between 79 and 239 dollars. Inspired by...
RAKTDA EXPANDS LEADERSHIP WITH KEY APPOINTMENTS
Ras Al Khaimah Tourism Development Authority has appointed Emma Campbell as Chief Marketing Officer and Maha Kassim as Senior Director, People & Culture....
EMU AUSTRALIA EMBARKS ON GLOBAL LIFESTYLE TRANSFORMATION
EMU Australia is redefining its identity from a sheepskin boot maker into a premium global lifestyle brand. Anchored by four strategic pillars, the...
BMW M PUTS CORNERS ON TRIAL IN ABSURDIST UAE CAMPAIGN
BMW M and AGMC have unveiled “Get Even With Corners,” a noir-inspired campaign in Dubai and the Northern Emirates. Created by Serviceplan Middle...
THIRST BRINGS STRATEGIC EDGE TO M&S CRAFT BEER
Thirst has redesigned Marks & Spencer’s own-label Craft Beer range, creating a packaging system that balances credibility with retailer identity. Bold typography, flavour-led...
OMD SECURES QANTAS GROUP MEDIA MANDATE ACROSS ASIA
OMD, part of Omnicom Media Group, has been appointed as the media agency for Qantas Group in Asia following a competitive pitch. The...
TANVI SWAMI APPOINTED MARKETING DIRECTOR FOR PEPSICO’S FLAGSHIP BRANDS
Tanvi Swami has been named Marketing Director for Pepsi, 7UP and Mirinda at PepsiCo. She will lead marketing strategy and brand growth for...
CLASSIC MARBLE COMPANY REIMAGINES BRAND IDENTITY WITH LUXURY CAMPAIGN
Classic Marble Company has unveiled a refreshed brand identity and launched Unearthing the Extraordinary, an integrated campaign centred on Namibian Crystal White marble....
KOREA’S FIRST ACFM COLLABORATION REDEFINES BRANDED FILMMAKING
INNOCEAN has unveiled Cinema by Brand in partnership with ACFM, Asia’s leading content business market. The initiative connects filmmakers from 55 countries with...
FIN DESIGN + EFFECTS APPOINTS FABIAN SOMMER TO DRIVE SOUTHEAST ASIA EXPANSION
Fin Design + Effects Asia has appointed Fabian Sommer as Business Development / Executive Producer for Southeast Asia. Sommer will drive regional growth...
