Paul Bradbury, a central figure in the TBWA Australia and New Zealand network for nearly 20 years, has officially stepped down from his role as President and Regional CEO, closing a defining chapter in the agency’s history. His departure aligns with a major structural shift at parent company Omnicom, which today announced the creation of Omnicom Oceania—a unified leadership model that will integrate its creative, media, PR, performance, and production offerings across Australia and New Zealand. The new regional entity will be led by Nick Garrett as CEO, reporting directly to Omnicom’s global CEO, John Wren.
Bradbury’s tenure as Regional CEO over the past decade has been marked by consistent growth, high-profile client wins, and brand-building excellence. Notable achievements under his leadership include the co-creation of +61, a bespoke agency for Telstra in collaboration with Bear Meets Eagle on Fire and OMD, and the launch of Eleven in 2012, which solidified TBWA’s footprint in the PR and earned media space.
He first joined TBWA Sydney in 2006, swiftly rising to become CEO of the Sydney group by 2011. Following a landmark year in 2013—during which the agency collected titles like AWARD Agency of the Year and Effie Effectiveness Agency of the Year—Bradbury was elevated to oversee the entire Australia and New Zealand region. His leadership ushered in a decade of creativity, innovation, and cultural relevance for the TBWA collective.
Prior to TBWA, Bradbury brought his creative acumen to globally respected agencies including M&C Saatchi, BBH London, and McCann Sydney.
His departure marks the end of an era, but also sets the stage for a new phase of growth under the evolving Omnicom Oceania banner.
Discover more from Creative Brands Mag
Subscribe to get the latest posts sent to your email.
Leave a comment