PURNIMA LAMBA TAKES CHARGE AS MAHINDRA GROUP’S CHIEF BRAND OFFICER

Mahindra Group has appointed Purnima Lamba as Chief Brand Officer, marking a pivotal moment in its brand evolution. With nearly 25 years of experience at Unilever across India, the UK and the Netherlands, Lamba brings deep expertise in beauty and personal care brands, poised to strengthen Mahindra’s global narrative and identity.

Mahindra Group has announced that Purnima Lamba has officially taken over as Chief Brand Officer, a role that underscores the conglomerate’s ambition to sharpen its corporate identity and reinforce its purpose-led positioning. Lamba’s appointment comes at a time when Mahindra is seeking to consolidate its diverse businesses under a unified brand narrative that resonates both in India and internationally.  

Lamba brings with her nearly 25 years of experience in brand building and marketing, having spent her career at Unilever, one of the world’s most influential consumer goods companies. During her tenure, she worked across several prominent beauty and personal care brands, including Lakmé, Sunsilk, TRESemmé and Vaseline, each of which has enjoyed significant consumer recognition and market presence. Her leadership in these categories has been marked by a blend of creativity, consumer insight and strategic execution, qualities that Mahindra hopes will translate into a stronger corporate brand identity.  

Her global experience, spanning India, the UK and the Netherlands, positions her uniquely to navigate Mahindra’s ambitions in both domestic and international markets. The Group, which operates across sectors from automotive and agribusiness to IT and finance, has increasingly emphasised the importance of a cohesive brand strategy that reflects its values of sustainability, innovation and inclusivity. Lamba’s appointment is expected to accelerate this vision, ensuring consistency across platforms while enhancing Mahindra’s visibility in traditional and digital spaces.  

Industry observers note that her track record at Unilever demonstrates an ability to elevate brands through consumer engagement and digital innovation, skills that are particularly relevant in today’s rapidly evolving media landscape. By leveraging her expertise, Mahindra aims to strengthen its narrative as a future-ready organisation that balances legacy with modernity.  

For Lamba, the move represents a significant career milestone, offering her the opportunity to shape one of India’s most respected corporate brands. Her leadership is anticipated to inspire teams across the Group, translating insights into impact and reinforcing Mahindra’s ambition to remain purpose-driven while achieving sustainable growth.