Shah Rukh Khan Becomes the Face of DAAWAT Basmati Rice

LT Foods Ltd., a globally recognized Indian-origin FMCG company, proudly announces its collaboration with Bollywood’s biggest superstar, Shah Rukh Khan, as the brand ambassador for DAAWAT® Basmati Rice.

This landmark partnership brings together two icons of excellence—Shah Rukh Khan, celebrated worldwide for his unforgettable performances, and DAAWAT®, renowned for delivering premium basmati rice that elevates dining experiences across millions of homes. The collaboration is set to strengthen DAAWAT®’s brand presence, further reinforcing its position as the finest choice for basmati lovers across the globe.

Speaking about the association, Shah Rukh Khan said, “I’m glad to partner with DAAWAT®, where passion and commitment to excellence come together, inspiring people to bring out their finest in every meal and every moment.”

Ashwani Arora, Managing Director & CEO, LT Foods Limited said, “DAAWAT® is not just about food, it’s about crafting moments of joy and togetherness. We take pride in bringing the finest quality basmati to tables across the world. Shah Rukh Khan, being the finest global actor, is synonymous with excellence, making him the ideal choice to represent DAAWAT®. Together, we celebrate the art of Bring Out Your Finest.”