SPINDRIFT BREAKS NEW GROUND WITH ICED TEA LAUNCH  

Spindrift is expanding beyond sparkling water with its first non-carbonated line, Spindrift Iced Tea. Featuring four fruit-forward flavours, the range debuts in 12 oz. cans via Amazon, DTC and select retailers. Positioned against legacy RTD tea brands, it’s the first U.S. iced tea to carry the Non-Ultra Processed Food emblem.  

Spindrift, the brand synonymous with sparkling water and real squeezed fruit, is stepping into new territory with the launch of its first-ever iced tea line. The move marks a significant expansion for the company, introducing a non-carbonated range that blends fruit and tea in a bid to reinvigorate a category many believe has lost its way.  

The new Spindrift Iced Tea lineup includes Lemon Black Tea, Blood Orange Black Tea, Raspberry Black Tea and Peach Green Tea. Each flavour will be available in 12 oz. cans, rolling out initially via Amazon, direct-to-consumer channels and select retailers, with broader national distribution expected within the next 90 days.  

In a notable industry first, Spindrift’s iced tea will carry the Non-Ultra Processed Food verified emblem, underscoring its commitment to transparency and clean-label innovation. Executives emphasise the focus on real squeezed fruit and low sugar, positioning the brand as a challenger to legacy ready-to-drink tea players in a $4.8 billion category.  

That category, despite its size, saw a 1.9% decline last year, even as emerging better-for-you brands posted double- and triple-digit growth. Spindrift’s leadership believes the iced tea segment is ripe for disruption, with consumers increasingly seeking authenticity, simplicity and healthier alternatives. By leaning into its hallmark of “real newness,” the company aims to carve out space in a market where heritage names have struggled to adapt.  

With its iced tea debut, Spindrift is not only diversifying its portfolio but also signalling its ambition to redefine what modern refreshment looks like. For a brand built on fruit and clarity, this latest chapter could prove pivotal in shaping the future of ready-to-drink beverages.