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Friday , 17 April 2026
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REDEFINE

3 Articles
Brands

INDOBEVS BETS BIG ON WINGMAN TO REDEFINE INDIA’S DRINKING CULTURE

Indobevs’ Wingman is redefining India’s liquor advertising with bold storytelling and humour. Positioned as a companion for young professionals navigating corporate life, it...

Brands

RELIANCE RETAIL RACES AHEAD TO REDEFINE INDIA’S QUICK COMMERCE LANDSCAPE

Reliance Retail is rapidly expanding JioMart to dominate India’s $5B quick commerce market, operating in 1,000+ cities with 600 dark stores and 3,000...

Brands

TASVA AND SHUBMAN GILL REDEFINE THE MODERN INDIAN WEDDING AS A PERSONAL, EMOTIONALLY GROUNDED CELEBRATION

Tasva, the modern menswear brand by ABFRL and Tarun Tahiliani, has unveiled a renewed brand vision with cricketer Shubman Gill as its new...