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Sunday , 30 August 2026
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Thaimaman Thanga Mothiram

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Brands

WHEN MARKETING MEETS PURPOSE: JOYALUKKAS AND THE POWER OF MEANINGFUL PARTICIPATION

Joyalukkas emerging as the L1 bidder for Tamil Nadu’s ₹755-crore ‘Thaimaman Thanga Mothiram’ scheme shows how brands can create meaning beyond commerce. With...

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