TRA
Australians and New Zealanders look to the future and want brands to put people first, TRA reveals results of latest research study – ‘The Future We Want’
Faced with the inevitability of a technology and AI-driven future, Australians and New Zealanders are embracing innovation, but on their own terms. According...
TRA wins Gold at the prestigious Esomar Awards
Independent research and insights agency, TRA, has been awarded Gold for Excellence in Global Research in the global category at the prestigious Esomar...
Australia’s favourite ads struggle with brand attribution, new TRA study reveals
Australia’s favourite ads are winning hearts and attention through emotional storytelling and humour, but brand attribution remains a critical challenge, according to new...
Humour and Consistency Lead the Way in New Zealand’s Favourite Ads
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey for June 2025, which reveals...
TRA further boosts Sydney team: following period of record business growth
Leading research and insights agency, TRA, is announcing four new hires adding significant firepower to its Sydney team ahead of its third anniversary...
