Year: 2025
Spotify Appoints Tanmaya Trivedi as Director of Sales to Accelerate Advertising Growth
Spotify has named Tanmaya Trivedi as Director of Sales, a role focused on driving revenue, strengthening advertiser partnerships, and expanding the platform’s commercial...
Debenhams Launches Early Christmas Cheer with Star-Studded Festive Parade
Debenhams has kicked off Christmas early with a vibrant campaign featuring Olivia Attwood, Peter Crouch and Judi Love leading a dazzling “Debenhams Delivered”...
Le Creuset Marks 100 Years by Partnering with Pantone to Celebrate Iconic Flame Colour
Le Creuset is celebrating 100 years of colour innovation by partnering with the Pantone Color Institute to honour its iconic Flame shade and...
Adani Group’s ‘Aapke Safar Ke Humsafar’ Film Brings Human Warmth to Airport Storytelling
View Post Adani Group’s new film, “Aapke Safar Ke Humsafar,” celebrates the warmth and connection behind world-class airport service. Part of the #HumKarkeDikhateHain...
International Men’s Day Highlights Silent Struggles and Calls for Ethical Gender Equality
International Men’s Day, observed on 19 November, brings attention to men’s often overlooked issues, including mental health, homelessness, abuse and suicide. The day...
Tira Expands Into Makeup With New Lip Plumping Peptints
Tira, Reliance Retail’s beauty platform, has launched its new Lip Plumping Peptints, marking its entry into the makeup market. The Italian-formulated product blends...
GCC Marketing Bodies Unite to Launch Mental Health Charter 2025
A coalition of leading GCC marketing and communications bodies has launched the Mental Health Charter 2025 to address rising stress and burnout across...
RAZORPAY’S ‘FLEECE INDIA COMPANY’ TURNS B2B MARKETING INTO A CINEMATIC SHOWDOWN AGAINST UNFAIR GLOBAL PAYMENT FEES
Razorpay’s new “Fleece India Company” campaign calls out global payment giants for unfairly charging Indian businesses. Built as a full cinematic universe inspired...
XIPE TEX-MEX TURNS MESSY FOOD STAINS INTO LUXURY LOGOS IN BOLD, CULTURE-PUSHING CAMPAIGN
Peru’s Xipe Tex-Mex flipped messy eating into a fashion satire by transforming sauce stains into luxury-style logos like Nike and Lacoste. With the...
BYD LAUNCHES ‘FLAVOURS OF SUMMER’ TO WIN OVER GEN Z AND MILLENNIAL EV DRIVERS
BYD Australia has unveiled its youth-focused “Flavours of Summer” campaign, introducing the ATTO 1 and ATTO 2 to appeal to Gen Z and...
