Hakuhodo.Wyng Wins Creative Mandate for Dr. Willmar Schwabe’s Dizester After Multi-Agency Pitch

Hakuhodo.Wyng has secured the creative mandate for Dizester, covering strategy, creative development, digital amplification, and retail activations across key northern and eastern markets. The partnership aims to strengthen Dizester Herbal and Granules through culturally grounded storytelling. Both teams emphasise elevating the brand beyond functional messaging to drive deeper consumer and retailer engagement.

Dr. Willmar Schwabe’s digestive health brand Dizester has awarded its creative mandate to Hakuhodo.Wyng, the creative brand agency from Hakuhodo India, following a competitive multi-agency pitch. The partnership signals an ambitious new chapter for Dizester Herbal and Dizester Granules as the brand expands its presence in India’s rapidly growing wellness and herbal health space.

The mandate covers a wide spectrum of responsibilities, including strategic planning, creative development, digital amplification, and on-ground BTL and retail activations. With a strong focus on key markets such as Delhi, Punjab, Haryana, Uttar Pradesh, Rajasthan, and West Bengal, Hakuhodo.Wyng will build an integrated communication strategy designed to scale consumer engagement and deepen retailer connections.

Dizester Herbal, positioned as a holistic digestive tonic, and Dizester Granules, an Ayurvedic alternative to conventional laxatives, stand at the core of the renewed brand push. Both products reflect Dr Willmar Schwabe India’s commitment to strengthening its position in the herbal and phytopharmaceutical segment, complementing its established leadership in homoeopathy.

Nitin Kumar, Brand Manager at Dizester, said the partnership ushers in an opportunity to differentiate in a crowded category. “Dr. Willmar Schwabe is a leading brand in homoeopathy and phytopharmaceuticals and is now strengthening its position in the herbal category with Dizester Herbal. Partnering with Hakuhodo.Wyng gives us a team that not only understands the dynamics of the wellness space but also brings strong creative thinking to help us stand apart. We look forward to building a meaningful and impactful brand journey together.”

For Hakuhodo.Wyng, the account offers the chance to apply its people-centric philosophy to a wellness brand with strong growth potential. “At Hakuhodo, our philosophy is to see ‘sei-katsu-sha’—people—as whole human beings, not just consumers,” said Shobhit Mathur, Managing Partner. “With Dizester, we aim to move beyond functional, problem-solution narratives and create a brand world that feels emotionally resonant, culturally grounded, and creatively distinctive. This is where we thrive—at the intersection of human insight and bold storytelling.”

With the new mandate in play, Dizester is set to embark on a refreshed communication journey, blending herbal wisdom with contemporary storytelling to capture a larger share of India’s wellness-conscious consumers.