NEMIROFF UNVEILS PANGAIA RTD RANGE IN UKRAINE

Ukrainian vodka maker Nemiroff has launched a ready-to-drink range under a new sub-brand, Pangaia. Featuring four botanical and fruit-infused flavours, the 5%-ABV line debuts in Ukraine this month, with selective international expansion planned from 2027. CEO Yuriy Sorochynskiy sees strong potential for premium RTDs rooted in vodka craftsmanship.  

Nemiroff, the Ukrainian vodka producer known for its heritage and global reach, has entered the ready-to-drink (RTD) category with the launch of a new sub-brand, Pangaia. The standalone label marks a fresh direction for the company, combining its vodka expertise with the rising demand for lighter, flavour-driven beverages.  

The Pangaia range, debuting this month in Nemiroff’s home market of Ukraine, is built on the brand’s namesake vodka and infused with botanicals and fruit. The initial line-up features four variants: Strawberry & Mint, Mango Blossom, Bergamot & Mint and Lychee & Rose. Each carries an ABV of 5%, positioning the drinks as accessible yet premium offerings.  

Nemiroff CEO Yuriy Sorochynskiy described the launch as a strategic move to capture evolving consumer tastes. “With Pangaia, we are exploring a new space for the brand – where vodka craftsmanship meets the growing demand for lighter, flavour-forward drinks,” he said. “The RTD category continues to evolve rapidly, and we see strong potential for premium products built on quality ingredients and authentic flavour experiences.”  

While no suggested retail price has yet been disclosed, Nemiroff has confirmed that Pangaia will remain focused on quality and selective distribution. Following its Ukrainian debut, the brand is set to expand internationally from 2027, targeting markets where premium RTDs are gaining traction.  

The launch comes at a time of heightened activity for Nemiroff in global markets. In January, the company began exporting to New Zealand for the first time, appointing Hancocks as its distributor. The move strengthened its presence in Australasia, where Nemiroff also signed a partnership last year with Australia’s national women’s rugby team, the Wallaroos.  

These initiatives reflect Nemiroff’s ambition to balance tradition with innovation. The company, long associated with vodka craftsmanship, is now positioning itself at the intersection of heritage and modern drinking trends. By introducing Pangaia, Nemiroff is signalling confidence in the RTD sector’s growth and its ability to compete with established players through distinctive flavour profiles and a premium positioning.  

For consumers, the arrival of Pangaia offers a new way to experience Nemiroff’s vodka, reimagined through botanical infusions and fruit accents. For the brand, it represents both a diversification strategy and a statement of intent: to remain relevant in a global drinks market increasingly shaped by convenience, flavour exploration and lifestyle appeal.  

As Nemiroff continues to expand its footprint, Pangaia’s success in Ukraine will serve as a litmus test for its international ambitions. If the sub-brand resonates with consumers, it could become a defining chapter in Nemiroff’s story – one that blends its vodka heritage with the contemporary momentum of RTDs.