MCCANN CROWNED #1 US AGENCY NETWORK BY EFFIE WORLDWIDE

McCann has been named the #1 US Agency Network by Effie Worldwide, underscoring its commitment to “Truth Well Told” and effectiveness in driving brand growth. McCann New York and XBC secured 3 Gold, 4 Silver and 2 Bronze Effies for campaigns with Mastercard, Prudential Financial, Last Prisoner Project and Lysol.  

McCann has achieved a landmark recognition, being named the #1 US Agency Network by Effie Worldwide, a distinction that highlights the agency’s enduring philosophy of “Truth Well Told” and its ability to consistently deliver effective work that moves people, markets and brands. The accolade reinforces McCann’s reputation for combining creativity with measurable impact, a hallmark that has defined its legacy across decades of advertising and brand building.  

The Effie Awards, globally regarded as the benchmark for marketing effectiveness, celebrate campaigns that not only demonstrate creative excellence but also deliver tangible business results. For McCann, this recognition is more than a trophy; it is a validation of its belief that storytelling rooted in truth can drive meaningful growth for clients. The agency’s teams across the United States have long championed this ethos, ensuring that every campaign resonates with audiences while achieving commercial success.  

McCann New York and XBC were standout performers at this year’s Effies, bringing home an impressive haul of 3 Gold, 4 Silver and 2 Bronze awards. These wins were secured for work with a diverse portfolio of clients including Mastercard, Prudential Financial, Last Prisoner Project and Lysol. Each campaign reflected McCann’s ability to balance creativity with effectiveness, whether through financial services storytelling, purpose-driven advocacy, or health and hygiene communications.  

The Mastercard campaigns exemplified McCann’s skill in blending emotional resonance with brand utility, reinforcing the company’s positioning as a trusted global payments leader. Prudential Financial’s work showcased the agency’s ability to simplify complex financial narratives, making them accessible and engaging for audiences. The Last Prisoner Project campaign demonstrated McCann’s commitment to social impact, using creativity to spotlight pressing issues around criminal justice reform. Meanwhile, Lysol’s campaigns highlighted the brand’s relevance in everyday life, particularly in the context of health and safety, reinforcing consumer trust through compelling and effective messaging.  

This recognition also underscores the collaborative strength of McCann’s network. The agency’s ability to mobilise talent across offices and disciplines has been central to its success, ensuring that clients benefit from integrated solutions that combine strategic insight, creative innovation and executional excellence. The Effie wins are not only a testament to the brilliance of McCann’s teams but also to the enduring partnerships it has cultivated with its clients.  

For McCann, being named the #1 US Agency Network is both a celebration and a challenge. It reflects the agency’s ability to consistently prove the effectiveness of its work, but also sets a high bar for the future. In an industry where effectiveness is increasingly scrutinised, McCann’s achievement signals its readiness to continue leading with creativity anchored in truth and impact.  

As the agency looks ahead, this milestone reinforces its commitment to driving meaningful growth for brands, proving once again that “Truth Well Told” is not just a philosophy but a proven formula for success.