UBER APPOINTS ARPIT TYAGI TO LEAD ADVERTISING IN INDIA

Uber has named Arpit Tyagi as Head of Advertising for India, signalling a major push to expand its advertising business in the country. Tyagi will lead a newly established India-based team, working closely with regional and global leadership to deepen partnerships with brands, agencies, merchants and marketers nationwide.

Uber has appointed Arpit Tyagi as Head of Advertising for India, marking a significant step in the ride-hailing platform’s ambition to accelerate the growth of its advertising business in one of its most dynamic markets. The move underscores Uber’s intent to build a strong local presence in advertising, complementing its core mobility and delivery offerings.  

The appointment comes as Uber Advertising enters its next phase of expansion in India, with the company setting up a dedicated advertising team based in the country. Tyagi will spearhead this effort, leading the local team while collaborating closely with Uber Advertising’s regional and global leadership to ensure alignment with broader strategic goals.  

Uber’s advertising business has been steadily growing worldwide, leveraging its platform’s scale and reach to connect brands with millions of consumers. In India, the opportunity is particularly compelling given the rapid adoption of digital services, the rise of app-based commerce, and the increasing demand from marketers for innovative, data-driven advertising solutions.  

By appointing Tyagi, Uber aims to deepen its partnerships with brands, agencies, merchants and marketers, offering them new ways to engage audiences through its ecosystem. The company’s advertising formats, which include in-app placements and out-of-home integrations, are expected to gain traction as Uber strengthens its local capabilities and tailors solutions to the Indian market.  

Industry observers note that the creation of a dedicated India-based advertising team reflects Uber’s recognition of the country’s unique consumer landscape and the need for customised strategies. Tyagi’s leadership will be critical in shaping these efforts, ensuring that Uber Advertising not only scales but also resonates with local audiences and partners.  

The move also highlights Uber’s broader ambition to diversify revenue streams beyond ride-hailing and food delivery. Advertising has emerged as a key growth driver globally, and India is poised to play a central role in this expansion. With Tyagi at the helm, Uber is expected to sharpen its focus on integrated planning, data-led targeting and cross-platform orchestration tailored to Indian advertisers.  

As Uber strengthens its advertising footprint in India, the appointment signals confidence in the market’s potential and a commitment to long-term investment. For brands and agencies, it opens up new opportunities to collaborate with a platform that is deeply embedded in the daily lives of millions of consumers across the country.