JOSS HASTINGS ELEVATED TO SENIOR VICE PRESIDENT, MARKETING AT DISNEY CONSUMER PRODUCTS

The Walt Disney Company has appointed Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products. A 20-year Disney veteran with experience across consumer products, digital, music, parks and gaming, Hastings will lead global marketing for DCP, focusing on brand growth, consumer engagement and strengthening Disney’s global consumer presence.

The Walt Disney Company has announced the appointment of Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products (DCP). A seasoned Disney executive with two decades of experience across consumer products, digital, music, parks and gaming, Hastings will now lead global marketing for the DCP division, with a mandate to drive brand growth and deepen consumer engagement worldwide.  

Hastings’ career at Disney reflects the breadth of the company’s entertainment ecosystem. Over the past 20 years, she has held senior roles spanning multiple business units, each contributing to Disney’s ability to connect with audiences across platforms and experiences. Her expertise in consumer products and digital innovation has been instrumental in shaping strategies that extend Disney’s storytelling into everyday life, while her work in music, parks and gaming has reinforced the company’s position as a cultural powerhouse.  

In her new role, Hastings will oversee marketing initiatives designed to strengthen Disney Consumer Products’ global presence. The division is responsible for bringing Disney’s beloved franchises into homes and communities through merchandise, licensing, retail partnerships and immersive experiences. From toys and apparel to digital platforms and themed environments, DCP plays a central role in ensuring that Disney’s characters and stories remain part of consumers’ daily lives.  

Her appointment comes at a pivotal time for Disney Consumer Products, which continues to evolve in response to shifting consumer behaviours and the growing importance of digital engagement. Hastings’ leadership is expected to focus on integrating creativity with data-driven insights, ensuring that marketing strategies resonate across diverse markets while maintaining the emotional connection that defines Disney’s brand.  

Disney’s decision to elevate a long-serving executive underscores the company’s commitment to continuity and institutional knowledge. Hastings’ familiarity with Disney’s multifaceted operations positions her to navigate the complexities of global marketing while fostering innovation. Her track record of building consumer loyalty and expanding brand equity will be central to DCP’s ambitions of reinforcing Disney’s influence across categories and geographies.  

As Senior Vice President, Marketing, Hastings will be tasked with balancing tradition and transformation—safeguarding Disney’s heritage while embracing new opportunities in digital commerce, experiential retail and global partnerships. Her appointment signals Disney’s intent to strengthen its consumer products division as a cornerstone of its broader strategy to connect with audiences beyond the screen.