STAYFREE LAUNCHES PROCOMFORT PERIOD PANTY TO DEMOCRATISE ACCESS TO PERIOD SOLUTIONS

Stayfree, one of India’s leading menstrual hygiene brands, has unveiled the Stayfree ProComfort Period Panty, designed to provide women with reliable, intuitive-use protection during heavy-flow days, overnight use, long commutes and travel. With 360° leakage protection, snug fit, inclusive sizing and affordable pricing, the brand aims to make period panties more accessible nationwide.

Stayfree, a household name in menstrual hygiene, has announced the launch of its latest innovation, the Stayfree ProComfort Period Panty. The new product marks a significant expansion of the brand’s portfolio, offering women a solution that combines comfort, reliability and affordability. Designed to complement existing period routines, the ProComfort Period Panty addresses the challenges of heavy-flow days, overnight wear, long commutes and travel, ensuring women can move through their day with confidence.  

The Stayfree ProComfort Period Panty is backed by extensive consumer research and validation, reinforcing the brand’s commitment to delivering innovative menstrual care solutions. Its standout feature is 360° leakage protection, engineered to prevent leaks from every side, regardless of sleeping or movement position. This eliminates the constant worry of adjusting pads or dealing with stains. The product also boasts a snug, body-hugging fit with an Air-Soft Cover, ensuring breathability and comfort without bulkiness.  

Recognising the diversity of women’s body types, Stayfree has introduced inclusive sizing with three options: M-L, L-XL and XL-XXL. Importantly, the brand has prioritised affordability, pricing the product at just INR 50 for a pack of two panties. This move aims to democratise access to period panties, a category that has often been perceived as premium and out of reach for many women in India.  

Supriya Srinivasa, Marketing Director, Stayfree India, highlighted the significance of the launch, stating: “Consumers are seeking greater comfort, discretion, freedom of movement and superior leakage protection from their period solutions, making period panties one of the fastest-growing segments in India’s menstrual hygiene category. However, affordability remains a key barrier to adoption for many women. With the launch of Stayfree® ProComfort Period Panty, we are bringing together 360° leakage protection, superior comfort through a snug fit, and accessible pricing in one solution, helping democratise access to this segment.”  

Dr. Dilip Tripathi, Head for Women’s Health Research & Development at Kenvue, added: “Through our consumer understanding work, we recognised that while period pants offer unique benefits, many women remain concerned about bulkiness, comfort, fit and reliability during extended wear. This insight guided our development efforts toward creating a solution that delivers both protection and comfort without compromise. Stayfree ProComfort Period Panty leverages advanced absorbent technology, optimised material selection and a body-conforming snug fit design to provide reliable leakage protection while maintaining comfort and discretion.”  

To amplify the launch, Stayfree is rolling out an integrated marketing campaign conceptualised by McCann India, part of Omnicom Advertising India. The campaign creatively addresses the unspoken period habit of “Sitting Me Abhi Adjustment”, highlighting the discomfort and anxiety women face from leaks and stains. The film depicts everyday scenarios—whether at the office, on a bus or in a cinema—where women struggle with awkward seating positions due to fear of leaks. The narrative shifts when a friend introduces Stayfree® ProComfort Period Panty, showcasing how its 360° leakage protection, snug fit and Air-Soft Cover empower women to sit comfortably, relax and embrace the brand’s rallying cry: “SIT. STAND. Stayfree!”.  

With this launch, Stayfree continues to strengthen its role as a trusted partner in women’s menstrual care, combining innovation with accessibility to improve the period experience for millions across India.