MASHREQ APPOINTS HESSA KAMALI AS GLOBAL HEAD OF BRAND & CORPORATE COMMUNICATIONS

Mashreq has appointed Hessa Kamali as its new Global Head of Brand & Corporate Communications. Bringing more than 13 years of experience across brand strategy, marketing, communications and business transformation, Kamali will lead efforts to strengthen the bank’s brand presence, reputation and engagement across key markets worldwide.

Mashreq has announced the appointment of Hessa Kamali as its new Global Head of Brand & Corporate Communications, a strategic leadership move that underscores the bank’s continued focus on strengthening its brand presence and reputation across the markets it serves.

Kamali joins Mashreq with more than 13 years of experience spanning brand strategy, marketing, corporate communications, digital engagement and business transformation. Her appointment comes at a time when organisations across the financial services sector are placing increasing emphasis on brand differentiation, customer engagement and reputation management in an increasingly competitive and digitally driven landscape.

Over the course of her career, Kamali has established a strong track record of building and enhancing brands, developing integrated communications strategies and leading high-performing teams. Her experience covers a broad range of disciplines, enabling her to drive both commercial outcomes and reputational growth while aligning brand objectives with wider business goals.

Known for delivering measurable impact, Kamali has successfully led initiatives that have strengthened organisational visibility, improved stakeholder engagement and supported business transformation programmes. Her expertise in combining strategic thinking with execution has helped organisations navigate evolving market dynamics while maintaining strong connections with customers and key audiences.

In her new role, Kamali will be responsible for leading Mashreq’s global brand and corporate communications agenda. She will oversee efforts to further enhance the bank’s market positioning, strengthen its corporate reputation and support initiatives that reinforce Mashreq’s standing as one of the region’s leading financial institutions.

The appointment reflects Mashreq’s commitment to investing in leadership talent capable of supporting its long-term growth ambitions. As financial institutions continue to evolve in response to changing customer expectations, technological innovation and shifting market conditions, effective brand stewardship and clear corporate communications have become increasingly important drivers of business success.

Kamali’s extensive experience across communications, marketing and transformation is expected to play a key role in advancing these objectives. Her ability to build strong brands and foster meaningful stakeholder engagement aligns with Mashreq’s vision of delivering value to customers while maintaining a robust and trusted reputation across diverse markets.

Welcoming Kamali to the organisation, Mashreq expressed confidence in the expertise and leadership she brings to the role. The bank highlighted her proven ability to deliver commercial and reputational impact, noting that her experience will support ongoing efforts to elevate the Mashreq brand and enhance its profile among customers, partners and stakeholders.

As Mashreq continues to pursue growth opportunities and expand its influence across regional and international markets, Kamali’s appointment is expected to further strengthen the bank’s communications capabilities and brand leadership.

With a career defined by strategic vision, innovation and measurable results, Kamali enters the role poised to help shape the next chapter of Mashreq’s brand journey, guiding its communications strategy and reinforcing its reputation in an increasingly dynamic global banking environment.