Advertising
VISIT DUBAI’S CAMPAIGN PROVES STORYTELLING IS THE NEW STANDARD IN TOURISM ADVERTISING
Dubai’s latest tourism campaign, The Hyperbolist, directed by Tom Hooper, redefines advertising by prioritising entertainment and narrative depth. Through a playful dinner party...
ADFEST 2026: CREATIVITY ROOTED IN CONTEXT, CULTURE AND CHANGE
ADFEST 2026 returns to Pattaya this March, celebrating Asia-Pacific’s creative brilliance with global account wins, cultural resonance, and social impact. Jurors including Ajay...
8887 LAUNCHES AT ODEON MALL, CHIKKADPALLY – A NEW DESTINATION FOR CURATED FASHION
A new chapter in fashion and lifestyle retail begins with the grand opening of 8887, a first-of-its-kind multi-brand fashion destination at Odeon Mall,...
CARATLANE’S ‘DANCING HEARTS’ FILM LETS LOVE SPEAK THROUGH MOVEMENT
CaratLane’s new film ‘Dancing Hearts’, captures the rhythm of modern love through dance. The narrative unfolds with hesitations, joy, and quiet certainty, culminating...
ROCKSTAR ENERGY EXPANDS FLAVOUR LINE-UP WITH BLACKBERRY LAUNCH AND WIDER DISTRIBUTION OF FAN FAVOURITES
Celsius-owned Rockstar Energy has unveiled a new Punched Blackberry flavour, while expanding the availability of two existing favourites. Rockstar Boom Pina Colada, previously...
ABSOLUT X TOMORROWLAND: HOW A FESTIVAL PARTNERSHIP IS TACKLING LONELINESS
Absolut’s nine-year collaboration with Tomorrowland has grown from a modest partnership into a global initiative using music and culture to drive social change....
THE STRATEGIC LANGUAGE OF COLOUR: PANTONE’S PALETTE FOR SPRING SUMMER 2027
Pantone’s Spring Summer 2027 colour direction reveals how hues transcend aesthetics to become a language of identity, trust, and emotional resonance. From creamy...
AUDI RS 5 SEDAN: PURE PERFORMANCE IN FORM
The Audi RS 5 Sedan redefines the modern sports saloon, blending precision engineering with sculpted design. Its low-slung profile, muscular lines and aggressive...
