Brands
BROTHERS DRINKS BETS ON LIGHTER SIPS WITH LOW-ABV CIDER SHANDY LAUNCH
Brothers Drinks has introduced a new 1.2% ABV cider shandy range, blending fruit flavours with lighter alcohol content to meet shifting consumer preferences....
THE BALVENIE UNVEILS VICTO NGAI’S SEASONAL WHISKY COLLECTION
The Balvenie collaborates with award-winning artist Victo Ngai on Shaped by the Seasons, a Limited-Edition whisky collection. Featuring five Cask Finishes, Ngai’s packaging...
BOOST MILKSHAKE UNVEILS DHONI-INSPIRED CAMPAIGN WITH VML
VML India’s latest campaign for Boost Milkshake, The New Secret of Mahi Energy, pays tribute to MS Dhoni’s legacy. With a social-first strategy,...
THE MACALLAN HORIZON ARRIVES IN BUDAPEST, BLENDING WHISKY CRAFT WITH AUTOMOTIVE PRECISION
At an exclusive unveiling in Budapest, The Macallan introduced Horizon, a rare single malt created with Bentley Motors. With only two bottles in...
HEINZ SPLASHES INTO SONGKRAN WITH PLAYFUL ‘KETCHUP BLAST’ CONCEPT
HEINZ has partnered with Shooting Stellar Thailand to unveil ‘The Ketchup Blast’, a playful concept inspired by Songkran’s water fights. Designed to elevate...
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
FANTA LEVELS UP: THE ULTIMATE GAMING COLLAB THAT’S CHANGING THE GAME
Fanta is making gaming history this week with the launch of its very first global gaming campaign, partnering with Xbox and Activision Blizzard...
LOVE, LINEN AND THE ART OF WAITING: ARVIND STORE’S NEW FILM ELEVATES FASHION DESIRE
Sideways Consulting’s latest film for The Arvind Store playfully reframes patience as a virtue when it comes to premium linen. Blending romance with...
