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ADIDAS FOUNDATION LAUNCHES PLAY COLL3CTIVE TO EMPOWER YOUTH SPORT ACROSS NORTH AMERICA AHEAD OF WORLD CUP 2026
The Adidas Foundation has announced the opening of proposals, a flagship programme designed to harness the transformative FIFA World Cup set to unfold...
INNOCEAN BERLIN LAUNCHES GERMANY’S LARGEST FILM JOB-SHADOWING PLATFORM
INNOCEAN Berlin has unveiled Germany’s largest film job-shadowing platform under the NewMotion Programme, backed by BMWi, BKM, FFA, Netflix, Prime Video, and Amazon...
TOYOTA AND HONDA UNITE ON THAI ROAD SAFETY CAMPAIGN
Toyota and Honda, fierce rivals in the automotive market, have joined forces with Hakuhodo in Thailand to confront the country’s alarming road safety...
MCDONALD’S AND MCCANN NEW ZEALAND PROVE THAT ONE WORD IS ENOUGH
McDonald’s latest out-of-home campaign in New Zealand strips branding to its bare essentials, relying on a single word and iconic menu items to...
SRI LANKA TOURISM CAPTIVATES GERMAN TRAVELLERS AT CMT 2026
Sri Lanka Tourism made a striking impact at CMT 2026 in Stuttgart, Germany, one of Europe’s largest consumer travel fairs. With cultural performances,...
BEEFEATER 0.0%: DIFFERENT MINDSET, SAME UNMISTAKABLE QUALITY
With 60% of UK adults now embracing ‘zebra striping’—alternating between alcoholic and non-alcoholic drinks—Beefeater 0.0% enters the spotlight as a premium alternative. Retaining...
IDRIS ELBA EXPLORES THE HUMAN STORY OF GOLD IN WORLD GOLD COUNCIL FILM
The World Gold Council has unveiled a new film featuring Idris Elba, tracing gold’s profound influence on humanity. From ancient rituals to modern...
SWITZERLAND’S RECORD-BREAKING WINTER GAMES GLORY AT MILANO-CORTINA
Switzerland celebrated its finest Winter Olympics at Milano-Cortina 2026, securing a record 23 medals. From Franjo von Allmen’s golden triumph in the men’s...
