Campaigns
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
LOVE, LINEN AND THE ART OF WAITING: ARVIND STORE’S NEW FILM ELEVATES FASHION DESIRE
Sideways Consulting’s latest film for The Arvind Store playfully reframes patience as a virtue when it comes to premium linen. Blending romance with...
MANSION HOUSE BRANDY CROSSES 10 MILLION CASES, CEMENTING MARKET LEADERSHIP
Mansion House Brandy has surpassed 10 million cases in FY 2025–26, doubling volumes from five years ago. The milestone underscores sustained growth, strong...
HENRIQUE BRAUN NAMED COCA-COLA CEO AS JAMES QUINCEY BECOMES EXECUTIVE CHAIRMAN
Henrique Braun has been appointed Chief Executive Officer of The Coca-Cola Company, succeeding James Quincey, who remains Executive Chairman. Braun, a dual US-Brazil...
PHILIPS AVENT CHAMPIONS STERILISATION WITH YAMI GAUTAM DHAR AS BRAND AMBASSADOR
Philips Avent has launched a campaign in India spotlighting sterilisation as a vital step in infant care. Actor and mother Yami Gautam Dhar...
NISSAN UNVEILS CENTRALISED GLOBAL COMMUNICATIONS NETWORK
Nissan has introduced a new global communications structure, uniting teams across Japan, Europe and the Americas under chief communications officer Lavanya Wadgaonkar. The...
MICHAEL D’SOUZA HONOURED AGAIN AS MASTER DISTILLER OF THE YEAR
Michael D’Souza of Paul John Whisky has once again been named Master Distiller/Master Blender of the Year at the World Whiskies Awards in...
WILLIE WALSH TO LEAD INDIGO AS CEO FROM AUGUST 2026
IndiGo has announced Willie Walsh as its next Chief Executive Officer, effective 3 August 2026. Walsh, former Director General of IATA, brings decades...
