APOLLO TYRES CELEBRATES UNTOLD JOURNEYS OF INDIA’S WOMEN IN BLUE

Apollo Tyres, lead sponsor of India’s national cricket teams, has unveiled a campaign chronicling the formative struggles of Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh. Conceptualised by WPP, the film highlights resilience, sacrifice and determination, honouring the journeys that shaped these icons of women’s cricket.

Apollo Tyres has launched a powerful new campaign that shines a spotlight on the untold journeys of India’s women cricketers, celebrating the miles behind their rise to international acclaim. Conceptualised by WPP, the film features Harmanpreet Kaur, Smriti Mandhana, Jemimah Rodrigues, Shafali Verma and Renuka Singh, weaving together deeply personal stories of sacrifice, resilience and determination.  

The campaign, titled under the brand’s ethos “Har Safar Mein Dum Hai,” traces defining moments from the players’ formative years. It recalls Shafali Verma cutting her hair short to gain entry into boys’ academies, Harmanpreet Kaur challenging societal norms, Smriti Mandhana drawing inspiration from her brother, Jemimah Rodrigues practising alongside boys, and Renuka Singh enduring long commutes to training sessions. Each vignette underscores the grit and conviction that propelled them towards the national stage.  

Neeraj Kanwar, vice chairman and MD of Apollo Tyres, emphasised the philosophy behind the initiative: “Har Safar Mein Dum Hai has always been about celebrating the journey alongside the destination. With immense pride we share the untold stories of our Women in Blue. Their journeys, filled with courage and conviction, are a source of inspiration for the entire country.”  

Simran Kanwar, who shaped the creative vision, highlighted the film’s distinct approach: “Our vision was to create a film that felt deeply personal to the experiences of Harmanpreet, Smriti, Jemimah, Shafali and Renuka. Through intimate storytelling and an emotionally driven soundtrack, we wanted audiences to connect with the heart behind women’s cricket in India.”  

Echoing this sentiment, Udyan Ghai, group head of marketing at Apollo Tyres, noted: “This is not about replicating a formula; this campaign is a heartfelt extension of our core belief. The cultural momentum behind women’s cricket is undeniable, and we wanted to honour that by ensuring our storytelling was authentic and deeply connected to their unique experiences.”  

The campaign is designed as a digital-first initiative, amplified across YouTube and Meta platforms, with support from digital out-of-home activations, influencer collaborations and social media initiatives. By celebrating the resilience and perseverance of India’s women cricketers, Apollo Tyres reinforces its commitment to championing excellence and inclusivity in sport, while strengthening its bond with audiences who see these athletes as symbols of courage and inspiration.