Campaigns
VANTARA ROARS INTO MUMBAI’S ICE CREAM MARKET WITH AI-LED CREAMERY LAUNCH
Reliance Foundation’s wildlife initiative Vantara has expanded into the food business with the launch of Vantara Creamery in Mumbai. Announced through an AI-generated...
PACKAGING REFRESHMENT: ELEPHANT DESIGN’S SUMMER CAMPAIGN WITH PAPER BOAT NATA
Elephant Design has launched its Summer Beverage Campaign with Paper Boat Nata, coinciding with National Beverages Day. Built on visible refreshment, the packaging...
JAMESON UNITES J BALVIN AND KIDSUPER IN FOOTBALL-INSPIRED COLLABORATION
Jameson has unveiled its latest cultural collaboration, joining forces with global music icon J Balvin and creative visionary KidSuper (Colm Dillane). The project,...
RASHMIKA MANDANNA JOINS POPEYES INDIA’S BOLD FLAVOUR CAMPAIGN
Popeyes India has signed Rashmika Mandanna as brand ambassador and launched its first TV campaign in South India. Titled BORING vs BOLD, the...
JIM BEAM BRINGS BOURBON SPIRIT TO U.S. SOCCER
Jim Beam, the world’s number one bourbon, has become the Official Spirits Partner of the U.S. Soccer Federation, launching its “Home Field Advantage”...
INDIA TIGHTENS GRIP ON ONLINE GAMING WITH SWEEPING NEW RULES
India has entered a decisive phase in regulating its fast-growing digital gaming ecosystem, with the Online Gaming Rules, 2026 coming into force on...
HARPIC AND SHAH RUKH KHAN TAKE ON TOILET MYTHS IN NEW CAMPAIGN
Harpic’s latest campaign by Havas Creative India challenges misconceptions around toilet cleaners in Indian households. Featuring Shah Rukh Khan, the film highlights Harpic...
VIVO INDIA’S ‘SWITCH OFF’ FILM URGES FAMILIES TO RECONNECT BEYOND SCREENS
Vivo India’s latest campaign, created with FCB India and directed by Ram Madhvani, highlights the emotional cost of digital distraction. The film portrays...
