Campaigns
DSTNCT TO LEAD NDP 2026 BRANDING CAMPAIGN
DSTNCT has been appointed as the creative agency for Singapore’s National Day Parade 2026, marking its second consecutive year in the role. The...
HONDA’S HYBRID CR-V HITS THE RIGHT NOTE IN AUSTRALIA
Honda Australia has unveiled its new CR-V hybrid with a creative stunt that blends engineering precision and cultural flair. A 50-year-old record player...
MAGNUM ICE CREAM COMPANY TAKES CONTROL OF KWALITY WALL’S INDIA
Kwality Wall’s (India) Limited is now majority-owned by the Magnum Ice Cream Company, Netherlands. With board approval and promoters’ roles redefined, the brand...
FANTA LEVELS UP: THE ULTIMATE GAMING COLLAB THAT’S CHANGING THE GAME
Fanta is making gaming history this week with the launch of its very first global gaming campaign, partnering with Xbox and Activision Blizzard...
1664 LAUNCHES GLOBAL CAMPAIGN WITH ROBERT PATTINSON
1664 beer has launched “Unquestionably Good Taste,” a global campaign fronted by Robert Pattinson in a Paris-set short film directed by Brady Corbet....
LOVE, LINEN AND THE ART OF WAITING: ARVIND STORE’S NEW FILM ELEVATES FASHION DESIRE
Sideways Consulting’s latest film for The Arvind Store playfully reframes patience as a virtue when it comes to premium linen. Blending romance with...
MANSION HOUSE BRANDY CROSSES 10 MILLION CASES, CEMENTING MARKET LEADERSHIP
Mansion House Brandy has surpassed 10 million cases in FY 2025–26, doubling volumes from five years ago. The milestone underscores sustained growth, strong...
HENRIQUE BRAUN NAMED COCA-COLA CEO AS JAMES QUINCEY BECOMES EXECUTIVE CHAIRMAN
Henrique Braun has been appointed Chief Executive Officer of The Coca-Cola Company, succeeding James Quincey, who remains Executive Chairman. Braun, a dual US-Brazil...
