Campaigns
7UP BRINGS SNOW TO SAUDI SUMMERS WITH ‘ICE ICE HABIBI’
7UP has launched a striking new campaign in Saudi Arabia, reimagining Vanilla Ice’s classic track as ‘Ice Ice Habibi’. Created by IMPACT BBDO,...
AMUL’S COMMONWEALTH GAMES LEGACY CONTINUES WITH TEAM INDIA
As Team India prepares for the Commonwealth Games 2026 in Glasgow, Amul celebrates its enduring association with the event. Known for witty topicals...
MG UNVEILS INDIA’S FIRST MULTI-NEV PLATFORM
MG Motor India has introduced ADAPT, the country’s first Multi-NEV platform, marking a disruptive leap in mobility innovation. Building on its legacy of...
MTV BEATS LAUNCHES WITH QUIRKY ‘BAAP HUA HAI’ CAMPAIGN
MTV Beats entered India’s television space with a bold and unconventional launch campaign, “Mubarak Ho! Baap Hua Hai!”, turning the debut of a...
MILAN PASTA CAMPAIGN BRINGS GLOBAL STAPLE TO SRI LANKAN HOMES
Diamond Best Foods has launched a new campaign for Milan Pasta in Sri Lanka, created by DEFY, celebrating the universal appeal of pasta...
BREZZA TAKES THE LEAD WITH KARTIK AARYAN
Maruti Suzuki India Limited Arena has unveiled a new campaign for the Brezza, fronted by actor Kartik Aaryan. The initiative positions the SUV...
ADVISION’S INTERACTIVE PACKAGING FOR LUME
Advision has reimagined tea packaging with Lume, an innovation that uses thermochromic ink to reveal hidden messages when warmed by a cup. Transforming...
CARLSBERG REVIVES ICONIC ‘IF CARLSBERG DID…’ LINE
Carlsberg has resurrected its celebrated ‘If Carlsberg did…’ tagline after a decade, linking it once more to the ‘Probably the best’ slogan. The...
