Campaigns
MAHINDRA THAR ROXX-STAR EDITION: A DIRECTOR’S CUT THAT DARES THE IMPOSSIBLE
Mahindra Automotive’s Thar Roxx-Star Edition, fronted by Abhay Deol, is a cinematic triumph born of trust, craft, and teamwork. Directed by Koushik Sarkar...
GREAT WESTERN RAILWAY’S FAMOUS FIVE ADVENTURE BRINGS SOUTH WEST LEGENDS TO LIFE
Great Western Railway has unveiled its most ambitious Famous Five chapter yet, Five and the Dragon Quest, directed by Oscar and BAFTA winner...
COCA-COLA REVIVES RIMZIM JEERA WITH A RETRO MUSICAL TWIST
Coca-Cola has relaunched Rimzim Jeera, its bold, desi-flavoured drink, with a campaign that fuses nostalgia and music. Inspired by R. D. Burman’s retro...
McDonald’s Hong Kong Reinvents ‘I’m Lovin’ It’ for a New Generation with BBDO
Marking its 50th anniversary, McDonald’s Hong Kong unveils a bold new “I’m lovin’ it” campaign with BBDO Hong Kong. Featuring major music talents...
MERCEDES-BENZ CELEBRATES 140 YEARS OF INNOVATION WITH VISIONARY CAMPAIGN
Mercedes-Benz marks 140 years of innovation with its campaign, If this is our legacy, imagine our future. Celebrating the birth of the automobile...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
AURELIA TURNS UP THE HEAT FOR SPRING SUMMER ’26 WITH #HAMESHATRENDING, STARRING ANANYA PANDAY
Aurelia, the contemporary ethnicwear label from Aditya Birla Fashion and Retail Limited, is rewriting the rules of everyday Indian fashion with the launch...
