Campaigns
McDonald’s Hong Kong Reinvents ‘I’m Lovin’ It’ for a New Generation with BBDO
Marking its 50th anniversary, McDonald’s Hong Kong unveils a bold new “I’m lovin’ it” campaign with BBDO Hong Kong. Featuring major music talents...
MERCEDES-BENZ CELEBRATES 140 YEARS OF INNOVATION WITH VISIONARY CAMPAIGN
Mercedes-Benz marks 140 years of innovation with its campaign, If this is our legacy, imagine our future. Celebrating the birth of the automobile...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
AURELIA TURNS UP THE HEAT FOR SPRING SUMMER ’26 WITH #HAMESHATRENDING, STARRING ANANYA PANDAY
Aurelia, the contemporary ethnicwear label from Aditya Birla Fashion and Retail Limited, is rewriting the rules of everyday Indian fashion with the launch...
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
GAMESA BRINGS “LA MAGIA DE ESTAR JUNTOS” TO LIFE WITH A THOUGHTFUL FESTIVE DESIGN EXPERIENCE IN MEXICO
PepsiCo’s Gamesa portfolio in Mexico celebrates Christmas through “La Magia de Estar Juntos,” a design-led festive initiative that highlights warmth, connection and gratitude....
RENAULT REIMAGINES CLIO AS THE MUSE OF HISTORY IN EPIC HYBRID LAUNCH FILM
Renault and Publicis Conseil launch the new Clio full hybrid E-Tech with a cinematic campaign that reimagines Clio as the Greek Muse of...
MCVITIE’S CELEBRATES INDIA’S ‘TRUE ORIGINAL’ RITUALS IN NEW TV CAMPAIGN
pladis Global’s McVitie’s marks its Indian journey with a new TV campaign celebrating everyday “True Original” rituals. Rooted in a 200-year-old UK heritage,...
