Case Studies
MERCEDES-BENZ CHALLENGES THE ‘EXCEPTIONAL WOMAN’ NARRATIVE IN INTERNATIONAL WOMEN’S DAY CAMPAIGN
Mercedes-Benz’s “Be One of Many” campaign, created with Antoni and Smuggler, rethinks the pressure on women to be exceptional to succeed. Inspired by...
KARAN AUJLA FRONTS ZYRO INDIA’S ‘NOTHING UNNECESSARY’ CAMPAIGN WITH A MINIMALIST MESSAGE
Singer and entrepreneur Karan Aujla appears in Zyro India’s latest digital campaign, championing a “Nothing Unnecessary” philosophy. The film positions Zyro as a...
CRISTIAN VALVERDE ELEVATES FESTIVE TRADITION WITH ELEVARIA’S MINIMALIST CHOCOTÓN PACKAGING
In Trujillo, Peru, specialty coffee shop Elevaria has unveiled a refined Chocotón for the 2025 festive season, with packaging designed by Cristian Valverde....
THE SHOUT GROUP AND TROPICANA TWISTER REVIVE ‘MULTIPLY THE GOODNESS’ TO BUILD HOMES AND HOPE THIS RAMADAN
Returning for a second year, Tropicana Twister and The Shout Group’s ‘Multiply the Goodness’ campaign expands its purpose-led mission this Ramadan and Raya....
COACH TURNS THE PAGE ON SPRING STYLE WITH WEARABLE MINIATURE BOOKS
Coach has partnered with Forsman & Bodenfors and Penguin Random House to launch a global collection of fully readable miniature books as bag...
RAYMOND’S ‘HOMECOMING’ CAMPAIGN REVIVES THE SPIRIT OF THE COMPLETE MAN
Raymond Lifestyle Limited has unveiled ‘Homecoming’, a new campaign that extends the legacy of its iconic ‘The Complete Man’ series. Conceptualised by Omnicom,...
FROM REFUSE TO REVELATION: NIROJ SATPATHY’S DHALAN CONFRONTS THE POLITICS OF WASTE
Delhi-based artist Niroj Satpathy transforms landfills into living archives through his multimedia installation Dhalan (2025). Drawing on his experience in municipal waste management,...
PRABHAKAR KAMBLE’S VICHITRA NATAK WRESTLES WITH THE ABSURDITY OF CASTE
At the Kochi-Muziris Biennale 2025, artist Prabhakar Kamble unveils Vichitra Natak, a sculptural arena inspired by wrestling rings, where caste hierarchies are suspended...
