Case Studies
MYSORE SANDAL SOAP – THE ROYAL BEAUTY RITUAL
Mysore Sandal Soap, Karnataka’s century-old legacy brand, has unveiled a refreshed identity and ambitious global vision. With actress Tamannaah Bhatia as its new...
OGILVY’S FILM FOR TATA MOTORS CV TURNS ‘BETTER ALWAYS’ INTO A MOVING TRIBUTE TO INDIA’S EVERYDAY PROGRESS
Ogilvy India’s new brand film for Tata Motors Commercial Vehicles translates the company’s ‘Better Always’ philosophy into a people-first narrative of steady national...
IKEA INDIA’S NEW PROMISE: WHERE LIFE BEGINS, AND KEEPS BEGINNING, AT HOME
IKEA India introduces a new brand position, It All Starts at Home, reflecting how Indian homes have evolved into multi-purpose spaces shaping daily...
URSINI RECLAIMS THE SHELF WITH A BOLD IDENTITY ROOTED IN HERITAGE
Italian olive oil and preserved foods brand Ursini has unveiled a redefined visual identity and packaging system that places its historic name at...
FERRARI’S FIRST EV BEARS THE FINGERPRINTS OF APPLE’S DESIGN LEGENDS
Ferrari’s upcoming electric vehicle, the Luce, is the result of a rare collaboration between Ferrari and LoveFrom, the design studio founded by Jony...
GREATNESS CAN’T BE RUSHED: RAO’S HOMEMADE SHINES AT THE WINTER OLYMPICS
Rao’s Homemade, in partnership with Butler, Shine, Stern & Partners, #MBooth and Spark, launched “Greatness Can’t Be Rushed” during the Winter Olympics. The...
PIETERSEN’S “HACK” THAT WASN’T: DRAM BELL’S VIRAL TEASE
Kevin Pietersen stunned X users by replying in fluent Hindi using Bollywood meme dialogues, sparking rumours his account was hacked. Within hours, he...
THE KID LAROI AGES OVERNIGHT IN UBER EATS’ DARKLY HUMOROUS NEW CAMPAIGN
Uber Eats’ latest “Get Almost, Almost Anything” campaign stars The Kid LAROI, who transforms into a prematurely ageing version of himself after ordering...
