Communication
PREMIUM IS THE NEW DIGITAL: WPP MEDIA INDIA MAPS INDIA’S E-COMMERCE MINDSET SHIFT
WPP Media India’s new playbook reveals that India’s e-commerce is shifting from price-driven to aspiration-led consumption. Premiumization is going mainstream across Bharat, powered...
PARAMOUNT AND TABOOLA LAUNCH ‘PERFORMANCE MULTIPLIER’ TO HELP SMBS TURN TV REACH INTO MEASURABLE DIGITAL RESULTS
Paramount Advertising and Taboola have partnered to launch ‘Performance Multiplier’, a new tool that helps SMBs measure and extend the impact of CTV...
DIPIKA KAPOOR JOINS INDIA TODAY AS GENERAL MANAGER – MARKETING
Dipika Kapoor has joined India Today as General Manager – Marketing, bringing over 15 years of expertise across digital strategy, reader revenue, and...
RBL BANK ELEVATES ALIASGAR KARACHIWALA TO LEAD DIGITAL, CHANNELS & EXPERIENCE AMID AGGRESSIVE TECH TRANSFORMATION PUSH
RBL Bank has elevated Aliasgar Karachiwala as Head – Digital, Channels & Experience to accelerate its digital transformation. With 20+ years of expertise,...
RAKTIM DAS RETURNS TO LEAD ZEE MEDIA AS CEO, SIGNALS BOLD DIGITAL REINVENTION
Zee Media Corporation Limited has appointed Raktim Das as its new CEO, marking a strategic push towards digital expansion and innovation. With over...
SAUMITRA SRIVASTAVA TAKES THE HELM AS DIRECTOR (MARKETING) AT INDIAN OIL CORP LIMITED
Indian Oil Corporation Limited (IOCL) has made a significant leadership move, appointing Saumitra Srivastava as its Director (Marketing). With a career spanning over...
WHY NEWSPAPER REDESIGN IS BACK — AND WHY THE SMART NEWSROOMS ARE PREPARING NOW
The two-day virtual Newspaper Redesign Workshop on November 10–11, 2025, by World Association of News Publishers (WAN-IFRA), led by design expert Jon Wile,...
WPP AND GOOGLE’S $400 MILLION PARTNERSHIP: REWRITING THE DNA OF CONTEMPORARY MARKETING
WPP and Google have entered a five-year, $400 million AI partnership to transform global marketing with real-time hyper-personalisation, rapid asset creation, and privacy-first...
