Digital
Cheil India Launches a Vibrant New Galaxy Book5 Film That Resonates Deeply with Gen Z Audiences
Cheil India has unveiled a new brand film for Samsung’s Galaxy Book5 that taps into the silent, almost cinematic pause Gen Z lives...
VIRTUAL REALITY BRINGS NEW HOPE TO INDIA’S ELDERLY
India’s elderly are discovering relief from anxiety and monotony through virtual reality therapy. Startups like Rewin Health, in partnership with Apollo Hospitals, have...
WALKING BEYOND WHEELCHAIRS: KEVIN PIETTE AND THE DIGITAL BACKBONE OF HEALTHTECH
Kevin Piette’s triumphant walk with an AI-powered exoskeleton after 11 years of paralysis is more than a personal victory—it’s a glimpse into a...
STELLA ARTOIS STEALS THE SPOTLIGHT IN SOUTH KOREA WITH NETFLIX’S CULINARY CLASS WARS CAMPAIGN
Stella Artois has launched its cheeky “Worth The Miss” campaign in South Korea, tying up with Netflix’s hit series Culinary Class Wars Season...
Malaysia’s Digital Ad Market Gains Momentum as Brands Double Down on Social and Video
Malaysia’s digital advertising market posted strong growth in 2025, driven by rising social media and video investments. Advertisers returned with renewed confidence, prioritising...
CHUPPS REIMAGINES SUSTAINABILITY WITH POETIC CAMPAIGN FOR 100% BIODEGRADABLE CHUPSTER FOOTWEAR
Chupps has launched a powerful four-film multimedia campaign for its 100% biodegradable Chupster range, conceptualised by INTO Creative. Using a poignant life-cycle metaphor,...
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely...
INDIA TAKES A MAJOR STEP IN REGULATING XR DEVICES: A BOOST FOR THE IMMERSIVE TECH SECTOR
India's MeitY brings AR, VR, and MR devices under BIS compulsory registration, mandating safety standards for XR products. The move boosts India's immersive...
