Digital
INDIA FINDS ITS GROOVE WITH SKECHERS HOTSHOTS
India’s streets have always carried a rhythm, from wedding shehnais to brass bands weaving through markets. Now Skechers Hotshots invites the nation to...
SARVAM AI UNVEILS LANDMARK LANGUAGE MODELS TO DRIVE INDIA’S SOVEREIGN AI AMBITIONS
Bengaluru-based startup Sarvam AI has launched two large language models—a 30-billion-parameter system and a 105-billion-parameter system—at the India AI Impact Summit in Delhi....
RED ROOSTER CHAMPIONS AUSTRALIA’S HEARTLAND IN NEW BRAND CAMPAIGN VIA LEO AUSTRALIA
Australia’s first chicken shop, Red Rooster, has announced the launch of a new major brand campaign, signalling a decisive reinvention of its brand...
Cheil India Launches a Vibrant New Galaxy Book5 Film That Resonates Deeply with Gen Z Audiences
Cheil India has unveiled a new brand film for Samsung’s Galaxy Book5 that taps into the silent, almost cinematic pause Gen Z lives...
VIRTUAL REALITY BRINGS NEW HOPE TO INDIA’S ELDERLY
India’s elderly are discovering relief from anxiety and monotony through virtual reality therapy. Startups like Rewin Health, in partnership with Apollo Hospitals, have...
WALKING BEYOND WHEELCHAIRS: KEVIN PIETTE AND THE DIGITAL BACKBONE OF HEALTHTECH
Kevin Piette’s triumphant walk with an AI-powered exoskeleton after 11 years of paralysis is more than a personal victory—it’s a glimpse into a...
STELLA ARTOIS STEALS THE SPOTLIGHT IN SOUTH KOREA WITH NETFLIX’S CULINARY CLASS WARS CAMPAIGN
Stella Artois has launched its cheeky “Worth The Miss” campaign in South Korea, tying up with Netflix’s hit series Culinary Class Wars Season...
Malaysia’s Digital Ad Market Gains Momentum as Brands Double Down on Social and Video
Malaysia’s digital advertising market posted strong growth in 2025, driven by rising social media and video investments. Advertisers returned with renewed confidence, prioritising...
