Social Media
Digital Video Ads Miss the Mark as New Study Shows Shockingly Low Brand Recall
Despite 93% of Indians watching videos daily for over two hours, a 3,000-person R K Swamy–Hansa Research study reveals digital video ads barely...
LinkedIn Appoints McCann as Global Creative Agency of Record Amid Broader Marketing Overhaul
LinkedIn has appointed McCann as its new global creative agency of record, marking a significant step in the professional networking platform’s evolving marketing...
Brand Building Through Memes and Pop Culture References – Mr. Hemal Majithia, Founder & Chief Oktomind, Oktobuzz
Memes and pop culture references aren’t just fun; they are psychologically powerful and have become the language of the internet. When brands use...
‘THE SOCIAL DILEMMA’: FACEBOOK TAKES ON NETFLIX
The popular documentary ‘The Social Dilemma’ by Netflix has invited swift criticism from Facebook. The social networking giant says it is “distorted and...
‘CARRYMINATI’ IS ARCTIC FOX BRAND AMBASSADOR
Lifestyle brand Arctic Fox has appointed Asia’s top YouTube content creator ‘CarryMinati’ aka Ajey Nagar as its new brand ambassador. CarryMinati will be...
