Breaking Campaigns
RIGHT ON TIME: THE SCRIPT ROOM’S SONATA WATCHES CAMPAIGN MARRIES STORYTELLING AND STYLE
The Script Room’s latest campaign for Sonata Watches blends music, narrative, and design to create a multi-sensory experience. With creative leadership from Shaunit,...
CARATLANE’S ‘DANCING HEARTS’ FILM LETS LOVE SPEAK THROUGH MOVEMENT
CaratLane’s new film ‘Dancing Hearts’, captures the rhythm of modern love through dance. The narrative unfolds with hesitations, joy, and quiet certainty, culminating...
GREAT WESTERN RAILWAY’S FAMOUS FIVE ADVENTURE BRINGS SOUTH WEST LEGENDS TO LIFE
Great Western Railway has unveiled its most ambitious Famous Five chapter yet, Five and the Dragon Quest, directed by Oscar and BAFTA winner...
IDRIS ELBA EXPLORES THE HUMAN STORY OF GOLD IN WORLD GOLD COUNCIL FILM
The World Gold Council has unveiled a new film featuring Idris Elba, tracing gold’s profound influence on humanity. From ancient rituals to modern...
McDonald’s Hong Kong Reinvents ‘I’m Lovin’ It’ for a New Generation with BBDO
Marking its 50th anniversary, McDonald’s Hong Kong unveils a bold new “I’m lovin’ it” campaign with BBDO Hong Kong. Featuring major music talents...
MERCEDES-BENZ CELEBRATES 140 YEARS OF INNOVATION WITH VISIONARY CAMPAIGN
Mercedes-Benz marks 140 years of innovation with its campaign, If this is our legacy, imagine our future. Celebrating the birth of the automobile...
XAVI SIMONS SWITCHES TO PUMA FUTURE IN STRATEGIC BRAND EVOLUTION
PUMA athlete Xavi Simons has transitioned from the brand’s iconic KING boots to the PUMA FUTURE, signalling a strategic move that underscores innovation,...
Piyush Pandey: The One Who Made India Seen
Indian advertising has lost its voice — not the shrill, data-led, hyper-optimised voice of the present, but the one that laughed along with...
