News
LEISURE HYDRATION REFRESHES PACKAGING TO CAPTURE GEN Z ATTENTION AND BOOST SHELF APPEAL
Leisure Hydration has unveiled a bold packaging redesign aimed at increasing appeal among Gen Z consumers. The refreshed cans feature larger ingredient illustrations,...
BLACK LAKE VODKA UNVEILS HERITAGE-LED BRAND IDENTITY
A new premium vodka brand, Black Lake Vodka from Netherfield Estate, has been unveiled with a design identity by RBrand Design. Inspired by...
LUMA AI LAUNCHES $1 MILLION GLOBAL CREATIVE COMPETITION TO REVIVE ADVERTISING’S ‘UNMADE’ IDEAS
Luma AI has announced "The Luma Dream Brief", a global competition inviting advertising creatives to use its AI tools to realise ambitious, previously...
HEYGEN’S AI AVATARS ARE SCRIPTING A NEW REALITY FOR VIDEO
HeyGen is revolutionising video production by using AI to generate realistic avatars and voiceovers from text. By eliminating the need for expensive equipment...
GOOGLE BRINGS AI-POWERED BROWSING TO INDIA WITH MULTI-LINGUAL GEMINI INTEGRATION
Google has launched advanced Gemini-powered AI features for Chrome in India, introducing a built-in assistant that operates without switching tabs. Supporting eight Indic...
THREAD OF INNOVATION: HOW AUDI WOVE 753 KILOMETRES INTO A MASTERPIECE
Audi has celebrated the record-breaking 753-kilometre range of the new A6 Sportback e-tron by commissioning textile artist Luna Muñoz to create a seven-metre...
THE DIRECT PATH TO CINEMA: OPENAI TO EMBED SORA VIDEO GENERATION INTO CHATGPT
OpenAI is set to integrate its pioneering Sora video generator directly into ChatGPT, according to reports from The Information. Following Sora’s 2025 debut...
