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CHINESE WOK BETS ON INTEGRATED MARKETING PUSH WITH HAVAS TO POWER NATIONAL EXPANSION
Chinese Wok has appointed Havas Creative India and Arena Media as its integrated marketing partners as it targets 500 outlets nationwide. The move...
SAMSUNG BETS ON IMAGINATION OVER HARDWARE IN NEW GALAXY CAMPAIGN
Samsung’s new ‘Life opens up with Galaxy’ campaign for its S26 Series places storytelling ahead of product visibility. Directed by Tom Hooper, the...
UNIQLO SIGNS JASPRIT BUMRAH AS BRAND AMBASSADOR IN INDIA WITH LIFEWEAR CAMPAIGN LAUNCH
UNIQLO has appointed Indian cricketer Jasprit Bumrah as its brand endorser in India, unveiling a new campaign centred on its LifeWear philosophy. The...
RENAULT BRIDGER CONCEPT SIGNALS NEW COMPACT SUV FOR INDIA
Renault has revealed the Bridger Concept, previewing a new compact SUV developed in India and scheduled to launch in 2027. Positioned between the...
AJIO X JIO STUDIOS: FASHION MEETS THE DHURANDHAR UNIVERSE
India’s fashion e-tailer AJIO has unveiled a bold new collaboration with Jio Studios, bringing the cinematic swagger of Dhurandhar into wardrobes. The exclusive...
HUSH PUPPIES LAUNCHES OFFICE SNEAKER COLLECTION WITH BOUNCE TECHNOLOGY
Hush Puppies has unveiled its Office Sneaker Collection, blending professional design with enhanced comfort for modern workplaces. Featuring the brand’s upgraded Bounce Technology,...
MERCEDES-BENZ UNVEILS V-CLASS EXTRA LWB, OFFERING A PRIVATE SUITE ON WHEELS
Mercedes-Benz has introduced the V-Class Extra Long Wheelbase, a luxury people mover designed to function as a private mobile suite. Blending spacious design,...
CHEIL SWA USHERS IN AI ERA WITH KUMAR AWANISH AS COO
Cheil South West Asia has appointed Kumar Awanish as Chief Operating Officer, expanding his remit from Chief Growth Officer. Based in Gurugram, he...
