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MARKETING IN 2026: FROM CHASING ATTENTION TO SHAPING INTENTION IN AN AI-MEDIATED WORLD
Marketing in 2026 will be defined by the shift from attention to intention as AI agents, synthetic data and automation reshape decision-making. Brands...
SALMAN KHAN UNVEILS ₹10,000 CRORE FILM STUDIO, TOWNSHIP IN HYDERABAD
Salman Khan Ventures announces ₹10,000 crore integrated township and film studio project in Telangana, blending cinema infrastructure, premium residential spaces, and nature trails....
IBM LAUNCHES $330 MILLION GLOBAL MEDIA REVIEW AMID MAJOR MARKETING RESET
IBM has begun a review of its global media mandate, a business worth around $330 million annually. The move, one of the year’s...
IKEA Arrives in New Zealand with ‘IKEA, Everywhere’ Campaign for Landmark Store Opening
IKEA has launched its first New Zealand store at Sylvia Park, supported by the fully localised ‘IKEA, Everywhere’ campaign by Havas Host and...
PRIYANKA KHERA TAKES HELM AS VP-INDIA AT AUTHENTIC BRANDS GROUP
Priyanka Khera has been appointed Vice President-India at Authentic Brands Group, leading the company's operations in India, including M&A, licensing, brand strategy, and...
INDIGO’S APOLOGY: A LESSON IN CRISIS MANAGEMENT
IndiGo apologizes to passengers for widespread flight cancellations and disruptions, citing operational challenges and surge in demand. The airline assures support measures, including...
ISHAAN KHATTER JOINS EUME AS BRAND AMBASSADOR, BRINGING FRESH EDGE TO EVERYDAY STYLE
EUME has signed actor Ishaan Khatter as its new style-forward ambassador, blending his effortless cool with the brand’s fashion-meets-function philosophy. The collaboration aims...
NATIONAL GEOGRAPHIC’S ‘AFRICA’S DEADLIEST’ PRINT CAMPAIGN CAPTURES THE WILD IN ITS RAWEST FORM
National Geographic has unveiled a striking new print campaign for Africa’s Deadliest, a celebrated wildlife series that explores the fiercest and most fascinating...
