DROGA5 ANZ TRIUMPHS AT SPIKES ASIA WITH GRAND PRIX GLORY

Droga5 ANZ closed Spikes Asia on a high, winning the Grand Prix in Entertainment for The Ad That Can Only Be Seen on SBS. The agency also secured gold, silver, and bronze across Film, Industry Craft, and Brand Experience categories, celebrating creative partnerships with SBS Australia, Asahi Beverages, and Carlton & United Breweries.  


Droga5 ANZ capped off Spikes Asia last week with a resounding creative triumph, walking away with a clutch of awards that underscored its reputation for bold storytelling and inventive brand partnerships. The standout achievement was the Grand Prix in Entertainment for The Ad That Can Only Be Seen on SBS, a campaign that not only captured the jury’s imagination but also highlighted the power of collaboration between agency and broadcaster.  

The campaign, which also earned Gold in Film and Bronze in the same category, was celebrated for its originality and cultural resonance. By crafting an ad that could only be viewed on SBS, Droga5 ANZ and its partners challenged conventional media boundaries, creating an experience that was both exclusive and inclusive, tapping into the broadcaster’s unique positioning in the Australian market. The work demonstrated how creativity can thrive when brands and platforms align around shared values of accessibility and innovation.  

Beyond the headline win, Droga5 ANZ’s versatility was evident in its success across multiple categories. The agency picked up Silver in Industry Craft Copywriting for VB The Laws of Cricket, a campaign that cleverly intertwined Australia’s sporting heritage with brand storytelling. The work was praised for its sharp writing and ability to elevate a familiar cultural touchstone into a fresh narrative that resonated with audiences.  

The same campaign also secured Silver in Brand Experience & Activation, reinforcing its impact as more than just a piece of communication—it became an immersive brand moment. By blending tradition with modern engagement, Droga5 ANZ showcased how copywriting and activation can work hand in hand to deepen consumer connection.  

Another Silver in Brand Experience & Activation went to The Hard Rated Homecoming, a campaign that brought emotional depth to the awards tally. Its recognition highlighted Droga5 ANZ’s ability to balance humour, heritage, and heartfelt storytelling, ensuring that its work stood out not only for craft but also for cultural impact.  

The breadth of wins across Entertainment, Film, Industry Craft, and Brand Experience categories reflected the agency’s holistic approach to creativity. Each campaign demonstrated a different facet of Droga5 ANZ’s capabilities—whether it was pushing the boundaries of media, elevating copywriting, or designing immersive brand experiences. Together, they painted a picture of an agency at the peak of its powers, capable of delivering work that is both strategically sharp and emotionally resonant.  

The celebrations extended to Droga5 ANZ’s partners, with Special Broadcasting Service (SBS) Australia sharing in the Grand Prix glory, while Asahi Beverages and Carlton & United Breweries were recognised for their collaboration on the VB campaigns. These partnerships underscored the importance of trust and shared vision in producing award-winning work.  

As the curtain fell on Spikes Asia, Droga5 ANZ’s haul of one Grand Prix, one Gold, three Silvers, and one Bronze stood as a testament to its creative leadership in the region. More than just a tally of awards, the wins signalled the agency’s commitment to crafting campaigns that blend entertainment, cultural relevance, and brand impact—an epic finale to a festival that celebrates the very best of Asian creativity.