TATA MOTORS APPOINTS EJAZ TAKEY AS HEAD OF SUV MARKETING

Tata Motors has named Ejaz Takey as Head of SUV Marketing, strengthening its leadership team with a seasoned automotive professional. Takey joins after more than 16 years at Mahindra & Mahindra, where he held senior brand roles. His expertise spans marketing, research, account management and brand strategy.  

Tata Motors has announced the appointment of Ejaz Takey as Head of SUV Marketing, a move that underscores the company’s commitment to bolstering its brand leadership in one of India’s most competitive automotive segments. Takey brings with him a wealth of experience from Mahindra & Mahindra, where he spent over 16 years in diverse marketing and brand management roles.  

His most recent position at Mahindra was as Head of Brand, a role he held for five years and six months, during which he was instrumental in shaping the company’s brand narrative and strengthening its market presence. Prior to that, Takey was closely associated with Mahindra Rise for nearly 11 years, contributing to the company’s overarching brand philosophy and campaigns that resonated with consumers across India.  

Takey’s career reflects a deep understanding of the automotive industry, particularly in areas such as marketing management, market research, account management and brand management. This breadth of expertise positions him well to lead Tata Motors’ SUV marketing efforts at a time when the segment is witnessing rapid growth and heightened competition. SUVs have become a cornerstone of India’s automotive market, with consumer demand shifting towards vehicles that combine performance, design and versatility.  

For Tata Motors, SUVs like the Harrier, Safari, and Nexon have played a pivotal role in driving brand visibility and sales momentum. The company has consistently invested in design innovation, safety features, and digital-first marketing strategies to strengthen its appeal among younger, aspirational buyers. Takey’s appointment is expected to further sharpen this focus, bringing fresh perspectives from his long tenure at Mahindra, a brand known for its strong SUV portfolio.  

Industry observers note that Tata Motors’ decision to appoint a dedicated head for SUV marketing reflects the strategic importance of this category in its overall growth agenda. With competition intensifying from both domestic and global players, the company is likely to leverage Takey’s expertise to craft differentiated campaigns, enhance consumer engagement, and reinforce Tata Motors’ positioning as a leader in the SUV space.  

Takey’s move also highlights the fluidity of talent within India’s automotive sector, where seasoned professionals are increasingly sought after to drive transformation and innovation. His cross-functional skills in brand building and market research are expected to play a crucial role in aligning Tata Motors’ SUV marketing with evolving consumer preferences and industry trends.  

As Tata Motors continues to expand its SUV portfolio and invest in electrification, Takey’s leadership could prove pivotal in shaping narratives that balance heritage with modernity, performance with sustainability, and aspiration with accessibility. His appointment signals Tata Motors’ intent to not only compete but also set benchmarks in SUV marketing, ensuring the brand remains relevant and compelling in a rapidly changing automotive landscape.