MC&V SECURES CANVA AND CANTEEN AS AI PRODUCTION EXPANDS

AI-native production company MC&V has won new mandates from Canva and Canteen, reflecting growing demand for proven AI-led production partnerships. With a roster of new AI directors and a focus on workflow design, the company is positioning itself at the forefront of commercial AI-native and hybrid campaign execution.  

MC&V, founded earlier this year by Marie-Céline Merret Wirström and Vinne Schifferstein Vidal, has announced two significant client wins: Canva and Canteen. Both brands have previously collaborated with the founders, and their renewed appointments underscore the shift in the market from AI experimentation to full-scale campaign production.  

The company argues that while access to AI tools is now widespread, the real challenge lies in designing workflows that can withstand commercial, legal and operational scrutiny. Intellectual property, ownership, governance and production feasibility are increasingly critical considerations as brands integrate AI into their processes. MC&V’s model is built around bridging creative ambition with production realities, positioning producers who can navigate both technology and storytelling as central to the future of the industry.  

“Almost everyone has access to the same AI tools,” said Vidal. “What matters now is turning those tools into work that holds up creatively and commercially. Direction, craft and production experience remain essential.”  

To meet rising demand, MC&V has expanded its roster of AI directors. Jodie Heenan, an Australian AI artist with a background in design, motion and VFX, brings commercial experience with brands such as Cadbury and Twinings, alongside festival recognition. Josef “Seppi” Scholler adds cinematic world-building expertise, recently winning at the Los Angeles AI Motion Pictures Awards. Jagger Waters, a multidisciplinary creator with over a decade of experience across film, audio and live events, has been recognised by SXSW, Sundance, Cannes and the Producers Guild of America.  

Merret Wirström emphasised that production is evolving beyond traditional departments: “Clients are asking not just what AI can do, but how it fits into their approvals and scales. That’s where production thinking becomes critical.”  

With prior campaigns for Adidas, Uniqlo, KFC and Afterpay, MC&V continues to build its offering across hybrid production, AI-assisted creative development and fully AI-native execution. The announcement follows the momentum of the AARON Awards, founded by Merret and Schifferstein, celebrating AI-driven creativity worldwide.