Famous Innovations Expands Delhi Leadership Team with Strategic New Hires

Famous Innovations has bolstered its Delhi operations with three key senior hires, aimed at enhancing both its creative depth and strategic muscle. These appointments reflect the agency’s commitment to delivering powerful, culturally resonant campaigns that drive impact for clients across categories.

Saurabh Sabikhi – Executive Creative Director (Copy)
With 17 years in advertising, Saurabh Sabikhi steps into the role of Executive Creative Director – Copy, bringing a wealth of experience from leading agencies such as JWT, Cheil, Lintas, and Media Monks. His portfolio spans iconic campaigns for Amazon, Tata Tea, PepsiCo, Nestlé, Dabur, and Havells, among others. Known for his belief that every brief is an opportunity to tell a story that moves people, Saurabh’s work reflects a balance of emotional storytelling and sharp brand thinking.

Lakshiyta Singh – Planning Director (Gurgaon)
Joining as Planning Director, Lakshiyta Singh brings over a decade of strategic expertise across diverse sectors including real estate, fintech, FMCG, personal care, consumer durables, F&B, and lifestyle. She has been instrumental in driving brand transformations, go-to-market launches, and digital-first initiatives for brands such as Bajaj, Shriram, Dabur, Nexus, and Blackstone. Her approach blends cultural insight with strategic precision, enabling her to craft narratives that resonate deeply with consumers while meeting business goals.

Chaitanya Lekhwani – Senior Creative Director (Copy)
With more than 15 years of experience spanning advertising, journalism, and content, Chaitanya Lekhwani joins as Senior Creative Director – Copy. His career includes stints with ESPN, CNN India, and DailyO, as well as agency work on high-profile campaigns for H&M, Toshiba, Vh1 Supersonic, Sleepwell, Dabur, Pulse, and Orient Bell. Chaitanya’s multidisciplinary background equips him to create content that is both creatively compelling and strategically grounded.

These strategic hires mark a significant step for Famous Innovations in strengthening its Delhi office, reaffirming its vision to deliver ideas that are as culturally sharp as they are creatively bold.

Commenting on the appointments, Sumit Chaurasia, Creative Head – Delhi, said, “Delhi has always been a powerhouse for Famous, and these appointments reflect our ambition to push the creative and strategic bar even higher. Each of them brings deep expertise and a distinct perspective, and I’m excited to see the impact they will create for our clients.”